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Yamgo partners with X-treme Video


19 December 2006 - Oxford, UK, Yamgo, a leading extreme sports mobile TV company has partnered with X-treme Video, Europe’s leading extreme sports publisher. The partnership provides global rights to extreme sports videos in 20 different sports and long-term access to high-quality content for producing mobile video. The agreement broadens Yamgo’s Mobile TV rights catalogue and secures Yamgo’s position as a leading provider of interactive mobile TV content.

Yamgo will repurpose (edit for mobile devices, add music, optimise and encode) the content to create a compelling and high-quality Mobile TV experience, available through a publishing network of 75 mobile distribution channels, including some of the world’s largest mobile phone operators like Orange, Vodafone and T-mobile. Furthermore, Yamgo looks to launch a number of pioneering interactive mobile TV channels.

Yamgo’s CEO Ian Mullins stated, “Access to X-treme’s adrenaline fuelled video library will allow Yamgo to offer even more exhilarating action sports content to mobile content consumers globally”. Franck Bywalski, founder of X-treme Video added, “The partnership with Yamgo allows us to increase revenue through mobile phone distribution and enables us to expand into new markets for digital entertainment”. Shaun Ellison, Yamgo’s Operations Director, commented “Partnering with X-treme Video compliments our existing catalogue of global extreme sports content rights and enables Yamgo to extend programming in 20 categories and produce exclusive channels in new sports including Street Racing, Quadbike, Minibike, Snowmobile and Body Boarding”. Additional content categories provided by X-treme Video include Surfing, Skiing, Snowboarding, Mountain Bike, Skateboarding, Climbing, Kayaking, BASE Jumping, BMX and MotoX.

Yamgo are now creating mobile TV channels for 2.5G and 3G streaming, allowing anyone with a video-enabled mobile phone to access high-quality extreme sports TV anywhere, anytime and on any phone. The channels will consist of mini films, video clips, crashes, documentaries and ‘mobisodes’ (mobile TV episodes) specifically optimised and made-for-mobile TV viewing. Plus, short 30 second video clips and MMS videos will be produced for downloading over lower-bandwidth 2G and 2.5G mobile networks.

About Extreme Sports

An extreme sport (also called action sport, adventure sport, and adventurous sport) is any sport featuring speed, height, danger, a high level of physical exertion, highly specialized gear, or spectacular stunts. There are 57 different extreme sports( and more than 200 million extreme sports participants globally.

About Yamgo

Yamgo Ltd ( provides extreme sports “made-for-mobile” TV programming and video-on-demand content to network operators globally. Yamgo develops interactive mobile TV content specializing in extreme sports mobile TV productions and distribution. Yamgo publishes video clips and mini films globally through 75 different network operators, aggregators and content retailers offering content providers a new revenue stream from their content rights. Yamgo develops extreme sports mobile video clips, Multimedia Message Service (MMS) video, short films and creates a unique advertising channel to reach youth market consumers. Yamgo was established in 2001 with headquarters based in Oxford , England . The Yamgo team has the technical experience, film production facilities and market knowledge covering the entire business of mobile content delivery, distribution and film production. Yamgo comprises of extreme sports athletes, stunt cameramen and mobile technology professionals who have the technology skills and industry knowledge to deliver high-quality content to mass-market mobile devices.

About X-treme Video

X-treme Video ( is the leader in extreme sports programming distribution in Europe , working with over 150 producers and selling to over 4,500 established retailers in over 18 countries. X-treme video was founded by Valérie Martin and Franck Bywalski in 1994. Both individuals came from the action sport industry and identified great potential in providing sport enthusiasts with footage rarely seen on TV. The company started to sell surfing and snowboarding video, and later broadened its catalogue to include other extreme sports. The full range now includes skiing, wakeboarding, skateboarding, windsurfing, kite boarding, motor cross, road bike stunts, inline skating, base jumping, body boarding, bmx, mountain biking, long boarding, jet skiing, snowmobile, rock climbing and more.



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