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Carol Smith Elevated to Senior Vice President, Publishing Director of Harper’s BAZAAR, ELLE and Marie Claire

Longtime Hearst Magazines Senior Vice President, Publishing Director Kevin O’Malley Retires


Hearst Magazines today announced that Carol A. Smith has been named senior vice president, publishing director of Harper’s BAZAAR, ELLE and Marie Claire. Smith, who has been vice president, publisher and chief revenue officer of Harper’s BAZAAR since 2011, adds ELLE and Marie Claire to her responsibilities, as longtime Senior Vice President, Publishing Director and Chief Revenue Officer Kevin O’Malley has decided to retire. The announcement was made by Hearst President and CEO Steven R. Swartz and Hearst Magazines President Troy Young. The change will be effective August 15.

During her first months, Smith successfully relaunched a revitalized Harper’s BAZAAR. She went on to create the revolutionary content-to-commerce venture ShopBAZAAR, celebrate the brand’s 150-year anniversary with iconic images from its pages projected on the Empire State Building and introduce BAZAAR’s younger sister, harper by Harper’s BAZAAR, a single-sponsored, celebrity guest-edited supplement.

Previously, Smith was senior vice president and chief brand officer of ELLE from 2002 to 2010, prior to Hearst’s acquisition of the title from Lagardčre in 2011. In that role, Smith fully integrated digital and print operations, doubled advertising revenue and oversaw all aspects of the ELLE and ELLE DECOR brands. Smith was the founding publisher of Parenting, and, in 1992, after its acquisition by Time Inc., Smith was appointed president and CEO. Smith was also the founding publisher of Vibe and served on the launch team for Martha Stewart Living. Ad Age named Smith Executive of the Year in 2008; MIN inducted her into the Sales Executive Hall of Fame in 2012, and, in 2013, The Daily Front Row named her Publisher of the Year.

“Carol is an innovator skilled in creating unique programs for modern brands—luxury, fashion, beauty and beyond—establishing Harper’s BAZAAR as a truly special environment,” Young said. “We’re happy that she’ll once again lead ELLE’s business side and add Marie Claire to her purview, building a fashion and beauty supergroup that is unmatched in the market.”

“ELLE is close to my heart and it’s a real joy to reconnect with the brand as well as with Marie Claire—all while staying with Harper’s BAZAAR, which has been my life for the last eight years. I look forward to working with the talented teams to build on everything they’ve accomplished under Kevin’s leadership.”

Young continued: “After a long and successful career in the media business, Kevin has been thinking about his next chapter for a while and has made the decision to retire. He’s a talented, creative marketer and a great leader, and we all wish him the very best.”

O’Malley has been senior vice president, publishing director and chief revenue officer of ELLE since 2011, and, in 2019, added oversight of Marie Claire. Under his leadership, ELLE published the largest single issue in Hearst Magazines’ history and saw record-breaking revenue growth. O’Malley played a pivotal role in ELLE’s evolution into a 360-degree, multi-channel brand with programs like “The Women In…” series. During his tenure, ELLE was named to Adweek’s Hot List and Ad Age’s A-List.

O’Malley has been named Publisher of the Year by The Daily Front Row, Publishing Innovator of the Year by Publishing Executive Magazine and MIN’s Sales Executive of the Year. He was inducted into the MIN Hall of Fame in 2014.

From 2003 to 2011, O’Malley was vice president, publisher and chief revenue officer of Esquire. At both Esquire and ELLE, he experimented with emerging technology, applying augmented reality for both editorial and marketing partnerships; first with Esquire in 2009, which debuted e-ink, a technology that allowed for moving images and words on the cover and later with ELLE’s Women in Hollywood issue in 2016, an AR experience that brought the cover stars to life in video. Prior to Esquire, O’Malley was publisher of Men’s Journal and associate publisher of Rolling Stone. O’Malley was also previously at Hearst in sales and development roles from 1987 to 1993, including working on the launch team of SmartMoney, a magazine venture launched by Hearst and The Wall Street Journal in 1991.

“It’s been 37 years since I started working in New York and 22 years altogether at Hearst. I’ve been thinking about what’s next for some time and made the decision to reset and refocus,” O’Malley said. “I’ve been fortunate to work with so many talented, dedicated people, build and lead great teams and had the great privilege of working on iconic brands. Carol’s tremendous experience and marketing savvy will build on the successes of the amazing teams at ELLE andMarie Claire and I’ll be applauding their achievements for many years to come.”

About Hearst Magazines

Hearst Magazines is a unit of Hearst, a leading global, diversified media, information and services company with more than 360 businesses. Hearst Magazines is one of the world’s largest publishers of magazine media across all platforms, with print and digital assets reaching a combined audience of 146 million readers and site visitors each month, including over 73 percent of all women and more than three-quarters of millennial women in the country. The company publishes more than 300 editions and 240 websites around the world, with more than 25 titles in the U.S. The division also operates iCrossing, a global, full-service digital marketing agency, and CDS Global, a business process provider. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company, and is a partner in the publishing services company PubWorX.

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