General Mills raises the bar on innovation with this can’t miss new product lineup

There is a lot to love about this can’t miss line-up of new products from General Mills. Nature Valley Wafer Bars, LÄRABAR plant-based Protein bars and EPIC Provisions Rise & Grind morning-inspired bars are among some of the newest items set to hit shelves this summer.

General Mills remains focused on serving food people love through category-leading new product innovation that aligns with key consumer trends including continued interest in snacking, taste and convenience. General Mills is also serving pet parents with a new line from its Blue Buffalo pet food brand.

General Mills has increased the pace of new product innovation from 3.8% of net sales in fiscal 2017 to nearly 5% globally in fiscal 2019. Continued contributions from new product innovation are expected to play a key role in the General Mills fiscal 2020 strategic plans, which will be detailed by company leadership at its annual Investor Day event on July 9, 2019. The webcast can be accessed live beginning at 10:30 a.m. EDT at GeneralMills.com/Investors.

About General Mills

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2019 net sales of U.S. $16.9 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.