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Hallmark Introduces New “Just Because” Mini Greeting Cards

Hallmark Gold Crown Stores celebrate by bringing back Free Card Friday through September


This summer, Hallmark is expanding its Just Because greeting card line to include Just Because minis to help people hand-deliver a little happiness to those they care about most. Measuring in at just 3.25 inches, Just Because minis are the perfect cards to tuck into unexpected places like a lunchbox, backpack, or purse to surprise your family and friends.

Now available exclusively at Hallmark Gold Crown Stores, the Just Becausecollection features 128 full-sized cards priced at $2.99 and 88 mini-cards priced at $1.99 in categories including friendship, love, thank you, just because, encouragement, cope, thinking of you, congrats and get well. There is a Just Because card for all types of situations and occasions, ranging from coping with infertility to celebrating a great report card.

“A card is a simple way to make a big difference in someone’s day, and Just Because cards are perfect to celebrate the little moments in our everyday lives that make life so special or to lift someone’s spirit by being there for them,” said Lindsey Roy, chief marketing officer – Hallmark Greetings. “With so many ways to stay in touch, it’s amazing to see what a card can do to go above and beyond to show someone how you feel or to tell them you’re thinking of them.”

Hallmark is making brightening someone’s day easier than ever with Free Card Fridays, which are back by popular demand at Hallmark Gold Crown Stores June 21 through September 27. All new and existing Hallmark Crown Rewards members can pick up a free Just Because card of their choice at their local Gold Crown store every Friday during this timeframe.

Just Because cards are now available at Hallmark Gold Crown Stores and at


About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide. Hallmark Retail operates about 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts is an emerging business selling a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit 

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