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Sonoma Enterprises Releases REMS Version 2, Active Agent for Outlook®


For more information, contact: April, 19, 2005
Jack Bretcher
Sonoma Enterprises, LLC

Sonoma Enterprises Releases REMS Version 2, Active Agent for Outlook®
AUSTIN, TX. - Sonoma Enterprises, LLC, a software company that focuses on the contact and campaign management needs of the real estate agent and broker, announces the release of the second generation of their ground breaking real estate contact management product that integrates entirely within Microsoft Outlook ®.

“When REMS Version 1 was released it provided a common sense alternative to the overly complex and expensive alternatives such as Top Producer® and AgentOffice®” says Jack Bretcher, President and CEO of Sonoma Enterprises. “What we found is that agents were maintaining multiple contact databases, one in Outlook to use for email and another in their highly proprietary contact management system and that over time the two databases became out of sync and caused significant data integrity issues. Our approach has always been to leverage the existing knowledge and industry standard applications, making them more real estate specific and easier to use.” Sonoma Enterprises’ success in achieving this goal can be best seen in their customer’s feedback.
* Amy, a RE/Max agent in Michigan says “With REMS, I love how I am able to create my own campaigns and then am reminded on my Outlook tasks manager of what needs to be done each day. I’ll never forget a one year anniversary of a client buying a home again.”
* Susan, an ERA Real Estate Professional says “I like the program so far; it’s nice to be able to hit the ground running without having to learn a whole new program. It interfaces well, and I LOVE the convert a contact feature...I’m not taking full advantage of it yet, I’m sure, but I started using it right away and gradually I am integrating it. It makes so much more sense than buying a separate program that sits on a shelf somewhere because I don’t have time to learn it...”
* Marc, a Keller Williams agent in Miami sums it up by stating: “After having tried Top Producer, Act, and Outlook, it is such a relief to be back to Outlook with the REMS [soon to be called Active Agent for Outlook] enhancement. REMS has allowed me to comfortably use Outlook for all of my contact management needs. Additionally, it has made the execution of my different campaigns much more efficient. I am truly looking forward to version 2 and the letter campaign. Thank you for such a great product!”
More information on Active Agent for Outlook® can be found on their website ( or by contacting

Sonoma Enterprises is a privately held company that is dedicated to serving the contact management needs of the real estate industry with solutions that complements the applications agents currently use making them more productive.


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