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Harper To Publish Explosive Memoir by Cambridge Analytica Whistleblower, Brittany Kaiser


New York, NY – WEBWIRE

HarperCollins today announced the publication of  Targeted: My Inside Story of Cambridge Analytica and how Trump and Facebook Broke Democracy a riveting memoir by Cambridge Analytica whistleblower Brittany Kaiser.  The deal, which was for world rights, was negotiated by Lisa Sharkey, SVP and Director of Creative Development, HarperCollins Publishers and Eileen Cope, President of  Mark Creative Management.  Executive Editor, Matt Harper, will edit the book which will be published on October 22, 2019 in the U.S. and Canada.   Targeted will also be published by HarperCollins in Germany, France, Italy, Spain, Poland, Holland, Japan, Brazil, Spanish language in the US, Mexico and Latin America, the UK and Commonwealth, including Australia, New Zealand, India and South Africa. CAA will be representing film rights in behalf of Kaiser and Mark Creative Management.

Targeted pulls back the curtain on the wild west culture of the multi-billion-dollar data industry, revealing the unsettling truth about how personal data is being monetized, how companies are profiting from private information, how Cambridge Analytica exploited these weaknesses to help elect Donald Trump—and how it is on course to happen again in 2020.

For the first time, Kaiser shares with the public the dramatic and disturbing story of her time at Cambridge Analytica in full, detailing the truth about how the company exploited Facebook’s fast and loose business practices and lax U.S. data and privacy laws to manipulate voters. Kaiser details how she was brought into the shadow economy of the data trade, explaining how Cambridge Analytica influenced people’s online behavior by weaponizing their data against them to spread fear-based messaging— and how easy it is for these strategies to incite the hatred and fake news first seen in the UK during the run up to the Brexit referendum and then again during the 2016 U.S. Presidential election.

Packed with never-before-publicly-revealed stories and richly drawn characters, Targeted goes inside the secretive meetings with Trump campaign personnel, detailing the promises Cambridge Analytica made to win the business of the far right, and the huge personal cost to Kaiser that came with their success—eventually landing her as a witness before Special Counsel Robert Mueller’s investigation into Russian interference in the 2016 election, along with at least ten other international governmental investigations into data and election meddling.

Targeted reveals the atmospheric details of Kaiser’s work with Cambridge Analytica’s UK operations, including interactions with British political operatives that sought the company’s help in winning the 2016 Brexit referendum, leading her to testify against Facebook, Brexiteers and others before the “Fake News” committee of British parliament.

The end result is a cautionary tale with a message that proves vital to our democracy in the lead-in to the 2020 election. As lawmakers around the world come to terms with the best ways to confront tech giants such as Facebook and Google over issues of data security, Targeted offers an inside look at the true stakes of these decisions, making the case that action to regulate the data industry is not only justifiable, it is essential to ensuring the long-term safety of our democracy.

ABOUT THE AUTHOR:
A native of Chicago, Illinois, Brittany Kaiser became an impassioned advocate for politics at a young age, spending most of her career working for progressive political campaigns and human rights organizations. She holds degrees in human rights law and international relations from The University of Edinburgh in Scotland, The University of London’s Birkbeck College, and London’s Middlesex University. Brittany worked for Cambridge Analytica in the UK and the U.S. for three and a half years before blowing the whistle on her former employer and the unethical business practices of the global data industry. She is the primary subject of the Netflix Original documentary, The Great Hack, which premiered at the Sundance Film Festival. Brittany is the co-Founder of the Digital Asset Trade Association (DATA) and, with the fundamental belief that data rights are human rights, is focused on using her expertise to advance legislative reform to protect the rights of individuals to control their own digital assets, such as personal data and blockchain tokens.

ABOUT HARPERCOLLINS:
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 17 countries. With 200 years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.


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