Perdigão and Rappi Launch Virtual Shop of Products for Churrasco

Perdigão is the first food brand to create a virtual store dedicated to the consumption of barbecue in Rappi, application of delivery of everything. More than 30 items will be available for the occasion, among them sausages; seasoned chicken cuts; and pork ribs. In this first phase of the project, deliveries will be made only in the city of São Paulo.

The virtual store will provide the complete portfolio of the Perdigão Na Brasa line, which offers already seasoned chicken cuts, among them, a coxinha of the wing and heart; traditional and flavored pork sausages, tuscany and chicken; and pork rib. Within the application will also be possible to find accompaniments to the barbecue, such as garlic bread, farofa and cheese curd, and some accessories used during the preparation, such as coal.

The launch of Perdigão is the first initiative of the brand aimed at the barbecue segment within the application, and makes the delivery service pioneer in the barbecue segment. “With this project, we have strengthened Perdigão’s leadership and innovation position, which has been a benchmark in the Brazilian market for 85 years,” says Luciana Bulau, executive marketing manager at Perdigão. “Our goal is to facilitate the day to day consumer, who can now receive all the products needed to prepare the barbecue. Initiatives like this help reduce the time of preparation of food and increase the time spent together to eat, ”concludes the executive.

“We are a delivery of everything that aims to facilitate the lives of our users whenever we can. The partnership with Perdigão comes to meet this, in addition to becoming the first delivery in the segment, ”says Diego Bonna, head of Strategic Accounts Rappi in Brazil.

The action is part of the campaign “Manda Brasa!” That has the products of the line Perdigão Na Brasa as protagonist. The communication aims to stimulate the consumer to celebrate the small achievements of the day, strengthening relationships between family and friends, in which food is the link of this connection.