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Idea Sports Entertainment Group, Inc. Taps Hollywood Veteran Tri-Crown Productions to Head up Production on America’s Top Driver Racing Series; ``Action-Sports’’ Production Company to Produce $1,000,000 Racing Series


LAKE CITY, S.C.--April 28, 2005--Idea Sports Entertainment Group, Inc. (OTCBB: ISPO) (“Idea”) announced today that it has reached an agreement with Burbank, CA-based Tri-Crown Productions to produce its upcoming made-for-television racing series, America’s Top Driver(TM).

Under the agreement, Tri-Crown will utilize their expertise in “high-action sports” film and video production to create “on-track” racing action and drama, as Idea begins its search for America’s Top Driver(TM). The company has already submitted preliminary production budgets to Idea, and is currently in the final stage of the selection process for race track filming locations"

William C. Morris, Idea Sports Entertainment Group’s Chairman/CEO stated. “We are really excited about starting to put together the America’s Top Driver Team. This Tri-Crown announcement will be the first in a series as we introduce our partners for this exciting new racing series. Future announcements will outline the partnership’s alliance of noted companies and racing celebrities”.

America’s Top Driver spokesman for the company is the legendary 3-time NASCAR Winston Cup Champion, Cale Yarborough. In a statement released by the company, Cale commented, “From what I’ve seen of their work, they’re a perfect fit for what we have in mind for America’s Top Driver(TM) . . . . non-stop action.”

Tri-Crown CEO Carol Sherman added, “This product is taylor-made for our company, but what closed the deal for us, was the array of talented motorsports individuals that are lining-up to be part of this racing series. I think a lot of people will be surprised when the final America’s Top Driver(TM) format is introduced to the television market.”

About Tri-Crown Productions

Launched January 1, 1987, Tri-Crown Productions is one of Hollywood’s most prolific producers of reality-style television programming - over 4-thousand on-air episodes in their 18 year history -- “Tri-Crown is like Real Estate, we’re all about Location, Location, Location” stated President of Production Jeff Androsky, while shooting for Tri-Crown on location in Havana, Cuba -- “We’ve produced magic shows for ABC in Monte Carlo, Stunt shows for FOX in Ireland, crop circles in New Zealand for NBC, flew across America with the Super Models from Victoria’s Secret, now we’re rolling into NASCAR country with America’s Top Driver, it just doesn’t get any better than this.”

Tri-Crown is known for setting new trends in production, highlighted by a groundbreaking series of live, prime time, daredevil motorcycle jumps for FOX, featuring Robbie Knievel, “The other networks were afraid, they said it was too dangerous, it couldn’t work, no one wanted to air a LIVE stunt show, where someone could get hurt, it was really a matter of life or death. But we created a series that really focused on the drama, the conflict, failures and triumphs - and made it failsafe -- and FOX couldn’t resist. The greater the risk, the greater the reward - and we pulled it off episode after episode.” Androsky continued, “With Knievel, we were working with the best - and now -- with America’s Top Driver we’ll working with the best. The best champions of motorsports, best crews and most of all, the best new UNDISCOVERED drivers in the world.”

About America’s Top Driver(TM)

America’s Top Driver(TM) will combine the excitement of motorsports, with a unique made-for-television entertainment platform as it searches for the next race car driver to get a shot at the big time, and a chance at a $1,000,000.00 ($1 million) grand prize, and a professional racing contract. Joined by current and former motorsports greats such as 3-time NASCAR Winston Cup Champion, Cale Yarborough, America’s Top Driver(TM) will hit all demographic groups as it gives talented young men and women the opportunity to prove themselves on the race track, and earn the title “America’s Top Driver(TM)”.

About Idea Sports Entertainment Group, Inc.

Idea Sports Entertainment Group, Inc. is a sports and entertainment marketing and management company dedicated to developing undervalued sports and entertainment properties and products. Idea Sports Entertainment Group, Inc. through various partnerships, and wholly owned affiliates, is a creator and developer of entertainment content focusing on sports and general entertainment properties. Its current project base includes motion pictures, television/radio, publishing, sports properties, licensed merchandise, direct-to-retail videos, international entertainment, and travel/hospitality services.

The Idea Group is corporately based in Lake City, South Carolina, with regional offices in Charlotte, NC, New York, NY, and Atlanta, GA. It also plans to establish an office in Los Angeles, CA in the near future. All the activities of the projects and the administrative and accounting functions of the company are managed by Idea Management Group, Inc., which is a wholly owned subsidiary of Idea Sports Entertainment Group, Inc.

Safe Harbor Act Disclaimer: This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, the independent authority of the special committee to act on the matters discussed, the successful negotiation of the potential acquisition and disposal of transactions described above, successful implementation of the company’s business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company’s most recent Form 10-QSB and Form 10-KSB filings with the Securities and Exchange Commission.


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