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DSM presents consumer-driven customized innovation at Vitafoods Europe 2019


Kaiseraugst, CH – WEBWIRE

DSM, stand F10, Vitafoods Europe, Geneva, 7-9 May 2019

DSM will bring a series of customized solutions that are inspired by real consumers to Vitafoods Europe 2019. At booth F10, product developers and marketeers will find winning ideas in DSMís latest consumer insights and its science-backed innovations, with the show marking the launch of new product forms and a range of natural nutrient premixes.

Consumer-driven innovation plays a defining role in shaping DSMís solutions, and at the show DSM will be unveiling the results of its latest consumer health concerns survey. These insights, obtained from independent research conducted in ten countries across the EMEA region in early 2019, highlight the trends most important to consumers today and explore current attitudes and behaviors towards supplement usage. The findings are available to customers to support them in building their innovation pipeline and help their products succeed in the marketplace, with DSM now offering a diverse range of expert services.

Launching at the booth are the latest innovations and additions to DSMís product portfolio. These include the new†lifeísDHAô S24-P100 powder. The first of its kind, DSMís†lifeísDHA†S24-P100 ingredient is highly potent and is made from a sustainable, natural algal oil source. Also debuting will be DSMís highly stable, animal-free Qualiģ-A forms, recently launched to the dietary supplements market to meet the growing demand for vegetarian and vegan products.

In line with its deep understanding of human health and consumer trends, DSM will also be introducing new customized nutrient premixes created with botanicals. These innovative, ready-to-market premix solutions have been developed for dietary supplement manufacturers looking to combine botanicals together with DSMís essential micronutrients and unique nutraceuticals.

DSM will also be highlighting its capabilities and solutions for personalized nutrition, and showcasing its partnerships with innovative start-ups in this fast-moving space. Visitors will have the opportunity to assess their own vitals and health status live at the show using the new diagnostic machines at the booth.

A selection of DSMís ingredients and solutions will be available to try at the on-stand prototype bar, where delegates can sample new product formats and exchange ideas with the DSM team. This includes new concepts (for menís health, for instance) featuring the innovative, tomato-based Fruitflowģ†ingredient, which is part of DSMís proprietary nutraceutical ingredient range.

To discover brand-new consumer insights, taste our prototypes and talk to the experts, or to book an appointment with DSM at the show,†marketing.DNPE@dsm.com?subject=Vitafoods%202019†or†visit our website.


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