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Weber Associates Partners With LearnMaster To Improve Sales Performance


COLUMBUS, OH – NOVEMBER 15, 2006 – Through a partnership with Achievement Education Services, Inc., Weber Associates will offer the interactive, web-based training program, LearnMaster, to clients as a cost-effective training tool to improve front line sales performance.

LearnMaster is a fully customizable, automated learning system used to certify sales representatives, to correlate on-the-job sales performance to training curriculum, and to reinforce sales concepts and processes when a sales representative is underperforming on the job. The software features an innovative “teach and test” educational process that decreases product launch and new-hire training ramp-up, a timing feature that decreases average handling time by improving information recognition, and a tracking feature that enables coaches to focus on problem areas.

“LearnMaster promotes true mastery of material so that users can apply knowledge to real-life situations. It can be customized to use animation, voice recognition, and video playback to develop critical selling skills and improve information retention. We are thrilled that Weber Associates will be offering this tool to their clients,” said Jim Cowardin, LearnMaster creator.

“LearnMaster is a perfect fit for our on-the-job, front line approach to sales improvement. It allows us to teach skills and reinforce training on a rep-by-rep basis when we see deficiencies on-the-job. It cuts the cost of traditional classroom training and reps don’t lose as much valuable sales time, which is a big benefit to our clients,” said Glenn Weber, President of Weber Associates.

Weber Associates will offer LearnMaster to clients at a discounted rate with unlimited usage (no individual seat licenses are required).

About Achievement Education Services, Inc.
LearnMaster software was designed and developed by Achievement Education Services, Inc., a company dedicated to providing innovative computer-based learning solutions that promote mastery of products, processes, safety issues and academic curriculum. AES has created interactive programs for clients in the insurance, trucking, education and manufacturing industries including American United Life Insurance, GTE, and GE Plastics.

About Weber Associates
Weber Associates is a national consulting firm that develops custom on-the-job solutions to help sales and service professionals at Fortune 100 companies enhance their performance and contribute more to their companies’ bottom line results. Through its proprietary Reality Check ModelSM methodology and On-the-Job Implementation FrameworkSM, Weber provides clients with immediate, measurable improvements and significant, sustainable results. Weber’s clients include many of the world’s largest and most successful companies in the telecommunications, financial services, and other industries, including SBC, Verizon, Sprint, Nextel, Bank One, Nationwide, and Capital One. Visit us at


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