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GroupM’s Second Installment of Consumer Eye: Marketing Technology


In our second installment of Consumer Eye: Marketing Technology, we explore the hot topic of Video-on-Demand and shed light on Asia Pacific consumers’ views on advertising in these services.

Are they averse to advertisements, or would they overlook advertisements for its benefits? While counter-intuitive, our data suggest that even paid subscribers would tolerate some ads if appropriately incentivised.

As technology evolves, the amount of personal data that is being produced and collected will also grow. How do consumers – particularly Asia Pacific consumers – feel about this? Stay tuned for the next release as we take on the issue of data privacy in a comprehensive whitepaper.

To learn more about Consumer Eye: Marketing Technology and related topics, contact us at

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