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Great Stories Aren’t Told In Headlines

These posters distil great novels to just a headline.


The campaign promotes the upcoming Winston Fletcher Fiction Prize, which awards fiction writers from the advertising and marketing industry. Rewritten titles include Communist Pigs. Literally Communist Pigs in place of Orwell’s Animal Farm, and Dudes Cross World to Throw Ring in Volcano for Tolkien’s The Lord of the Rings. Writers can submit works of fiction that are up to 4,000 words, and the winner will receive a cash prize of £2,000. The ads were created by Drew Davies and Angus Crombie.


Agency: MullenLowe London
Executive Creative Director: Mark Elwood
Creative Team: Drew Davies, Angus Crombie
Agency Producer: Jack Waters
Head of Design: Dave Allen
Retouching: Pete Stedman
Chief Strategy Officer: Jo Arden
Chairman: Tom Knox
Account Director: Gavin Fullick

This article was originally published on Campaign Live

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