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SoundComfort from Goodyear voted Product of the Year

Goodyear’s noise reduction technology, SoundComfort has been voted Product of the Year 2019 by consumers in Belgium and the Netherlands.


The consumer survey conducted by international market and consumer research company Nielsen asked 5000 people for their views on product innovation. It is the largest survey of its kind in the world.

SoundComfort technology is an excellent example of Goodyear’s mission to advance tire innovation designed to address consumer and market needs.  Car engines are becoming quieter, especially since the arrival of electric and hybrid vehicles. Noise caused by tires is therefore becoming more noticeable.

Goodyear’s SoundComfort technology applies an open-cell polyurethane foam element to the inner surface of the tire, which reduces air vibrations. SoundComfort cuts noise by half - up to 4 decibels – and results in a noticeably quieter journey for drivers and passengers.[1] What is more, there is no loss of performance as a result of this innovation. The foam is light enough not to have any impact on the vehicle’s fuel consumption. Nor does it make the tires any slower. [1]

About Goodyear

Goodyear is one of the world’s largest tire companies. It employs about 64,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to    

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[1] Noise reduction and car performance tests were conducted in February 2018, January 2018, November 2017 and October 2011. The tests used 245/40R18 tires on an Audi A8, and were carried out at GIC*L’s noise test track.

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