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Say Hello To Piperlime; Gap Inc.’s Fresh Online Shoe Shop Makes Official Debut


Announces Exclusive Partnership with Humanitarian Organization Soles4Souls

SAN FRANCISCO – November 1, 2006 – Gap Inc. Direct, the e-commerce division of Gap Inc. (NYSE:GPS), today officially launched Piperlime, a fresh online shoe shop from the people who brought you Gap, Banana Republic, Old Navy and Forth & Towne. Piperlime offers its customers a hand-picked assortment of the best brands in footwear for women, men and kids, indulges them with the juiciest tips, trends and treats, and keeps them in the know with advice from leading style authorities.

“We want to create the ultimate shoe-lover’s experience,” said Catherine Beaudoin, Gap Inc. Direct Senior Vice President, and General Manager of Piperlime. “Piperlime is more than just a shoe store. We offer a strong point of view on what to buy and how to wear it, a fabulous assortment and an incredibly easy and satisfying shopping experience. It’s a place where your obsession with shoes isn’t just accepted, it’s encouraged.”

The heart of Piperlime is its hand-picked assortment of brands and styles. Making use of Gap Inc.’s trusted, distinctive fashion point-of-view, Piperlime’s collection of shoes for women, men and kids will feature the hottest styles and designers, such as Ben Sherman, Charles David, Clarks, Converse, Delman, Franco Sarto, Frye, Hugo Boss, Kenneth Cole, Robeez, Roxy, Steve Madden, Taryn Rose, Timberland, Tsubo and Umi. Exclusive contributions by guest editors such as celebrity stylist Rachel Zoe ensure Piperlime’s customers are up-to-date on the latest fashion trends.

Additionally, building on Gap Inc.’s rich history of community investment, Piperlime today announced that it has entered into an exclusive partnership with Soles4Souls™ Inc., a unique non-profit organization whose simple mission is to impact as many lives as possible with the gift of shoes. Since its inception two years ago, Soles4Souls has collected and distributed over one million pairs of new and gently-used footwear to those in need throughout the world. As the organization’s exclusive online partner, Piperlime will do its part to further Soles4Souls’ mission through a variety of programs, beginning today with a shoe auction featuring fabulous footwear donated by celebrities including Jessica Simpson, Misha Barton and Sharon Stone.

"We’re thrilled to have established a relationship with Piperlime, a brand that truly understands and supports our mission,” said Wayne Elsey, founder, Soles4Souls. “Gap Inc.’s generosity and commitment to social investment are well known, a fact they’ve underscored today. I’m excited to see what Piperlime and Soles4Souls can accomplish together.”

Piperlime joins Gap Inc.’s established portfolio of apparel e-commerce websites –, and – and enables its customers to put together complete looks, from head-to-toe. Piperlime’s customers will receive free shipping and free returns on every order, along with 24-hour customer service via phone or email. Gap, Banana Republic and Old Navy credit cards are welcome at Piperlime, and customers can earn and redeem reward points on the website.

Stop by today.

About Gap Inc. Direct
Gap Inc. Direct, the e-commerce division of Gap Inc., is one of the world’s most popular specialty apparel e-commerce companies. Our portfolio of e-commerce websites consistently rank among the most frequently visited specialty apparel e-commerce destinations on the web. Visit us online at,, and

About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy and Forth & Towne brand names. Fiscal 2005 sales were $16.0 billion. Gap Inc. operates about 3,000 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. For more information, please visit


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