Tonal Brings Digital Weights to San Francisco’s Cow Hollow in New Strength Training Retail Space

Today Tonal, the first-ever personalized, digital-weight system with interactive video workouts powered by machine learning, announces the opening of its first physical showroom at 1824 Union Street in San Francisco. The showroom is available from Wednesday to Saturday at 11am to 7pm, Sunday at 11am to 6pm, and Monday to Tuesday by appointment. Walk in at your convenience or visit tonal.com to book a full workout and feel what Tonal can do for you.

The new flagship store is conveniently located in Cow Hollow, where you can meet Tonal’s expert coaches and experience a hands-on, personalized demo of the product. You can even find out how strong you are with a Baseline Strength Assessment, or break a sweat by trying the free Intro Workout.

Tonal and its new showroom channel the neighborhood’s polished and upscale atmosphere: designed to be sleek and compact, the wall-mounted strength training system combines on-demand personalized coaching with digital weights. That means no bulky gym equipment in your home, and certainly not in the showroom.

To see the Tonal experience in action, check out: youtube.com/watch?v=j1RdHmefjmI

“Our showroom is a place for customers to experience Tonal, become a member of our community, and engage with all that our product and brand have to offer,” said Aly Orady, CEO and founder of Tonal. “San Francisco is the natural location for our flagship, as the city prizes not only innovation but also fitness and wellness. In creating an advanced system tailored to your health goals, we have revolutionized personal training to create a convenient and intelligent workout, motivating more people to achieve their strength goals and lead healthier lives.”

Created by a team of consumer hardware and software experts, fitness professionals, content producers, and brand builders, Tonal is like having a personal trainer and an entire gym in the convenience of your home. As the first intelligent strength training system with digital weights, Tonal offers hundreds of hours of expert coaching through step-by-step video workouts that guide and motivate you, while machine learning adapts workouts to you and challenges you to meet your health and strength goals.

How Tonal Works
Tonal’s all-in-one equipment features digital weights that pack 200 lbs. of resistance into a compact strength training machine. Using an electromagnetic engine and two adjustable arms, Tonal provides the first connected strength training experience made possible by advanced intelligence.

Tonal allows you to measure your baseline strength, set your fitness goals and continually adjusts to the right weight for you. Then, it recommends the ideal strength programs and workouts based on hundreds of hours of elite coaching that are updated daily. For those who prefer designing their own workouts, Tonal’s freelift mode provides you with the ability to strength train at your own pace.

With Tonal, you are able to systematically see your progress and review your stats in real time. It also adjusts your workout programs based on how your strength builds over time. Using machine learning, Tonal’s digital weights even measure and respond to you as you work out, automatically adjusting the weight if it senses you are struggling to complete a rep.

Be Your Strongest
Strength training is foundational to everything we do, be it everyday activity, weight loss, or athletic performance. However, this type of training is often daunting even for the experienced, and not designed to fit in homes -- until now. Tonal’s streamlined, wall-mounted system provides personalized expert-led programs around your schedule and goals, incorporating strength, flexibility, and intervals to curate the ideal workout.

“It’s rare to have the opportunity to invest in something as groundbreaking as Tonal,” said Adam Bain, former COO of Twitter and Tonal investor. “For the first time, a bespoke strength training experience is available on demand and in the comfort of the home. In a city that prioritizes wellbeing as much as San Francisco, a convenient way to achieve the best possible workout is a no-brainer.”

The Tonal system retails for $2,995 with a content and data subscription for $49 per month, available for unlimited users per household. Tonal has partnered with Affirm to offer combined monthly financing payments as low as $175 for the equipment and subscription, competitively priced relative to elite gym memberships, legacy equipment, and personal training.
To learn more and stay up-to-date on community workouts, coaching sessions, and partnership events hosted at the newly launched Tonal showroom, sign up at tonal.com.

About Tonal
Tonal is the world’s most intelligent fitness system and the first truly personalized approach to strength training. Tonal enables people to lead healthier lives by providing them with the technology, guidance, and community support to effectively reach their fitness goals. Led by Aly Orady, a supercomputer engineer, the company makes strength training accessible to all. Combining cutting-edge, all-in-one equipment and personalized video guidance, it’s like having an entire gym and personal trainer, on demand, in the convenience of your home. Tonal is backed by leading venture capital firms and investors in health and fitness. The company is headquartered in San Francisco, CA.

Contact Information

Maggie Philbin

Assistant Director

VSC for Tonal

tonal@vscconsulting.com