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Avon UK launch first ever digital breast cancer education tool

Photo: attendees try at the new CoppaCollege tool at the launch event in London
Photo: attendees try at the new CoppaCollege tool at the launch event in London

Avon UK and breast cancer charity CoppaFeel! recently announced the launch of a unique digital learning tool, CoppaCollege, as part of Avon’s Breast Cancer promise and commitment to educating women about the signs and symptoms of breast cancer.

CoppaCollege was developed following research that revealed a quarter of women still aren’t sure how to check their breasts. Just 30% check their breasts on a regular monthly basis, with the main barrier to checking being knowledge of the signs and symptoms and knowing what to look for¹.

CoppaCollege is the first e-learning tool for a UK breast cancer charity, allowing women to access a ‘boobipedia’ of information about the risks, signs and symptoms and where to seek advice and help.

The tool will also enable CoppaFeel! to expand its training capabilities for its team of Boobettes – women under the age of 35 who share breast health awareness having had cancer, a scare themselves or a strong connection with the disease. Using their stories, they inspire other people to think differently about their lives and bodies, educating about the importance of getting to know your boobs now and making it a life-long habit.

Natalie Kelly, CEO of CoppaFeel! said: “With Avon’s support, we have been able to create an innovative, first of its kind educational resource especially to educate and empower women on the importance of boob checking.”

The tool is the first initiative to fall under the Avon’s global Pink Light Project, which seeks to reach 50 million women across the world to ensure they know the risks, know the signs and know where to get help when faced with breast cancer.

Speaking of the launch of the tool, Avon UK’s Representative Ambassador and patron of CoppaFeel! Giovanna Fletcher said: “CoppaFeel! is an incredible charity that is close to my heart. Their mission to encourage women to check their boobs, and men to check their pecs, on a regular basis is something we should all be supporting. As Avon’s Rep Ambassador, I’ve been working closely with the brand and their passionate Reps to help spread breast health awareness and hope that CoppaCollege will enable even more women to realise that knowing your boobs can save your life!”

¹ - CoppaFeel! tracking January 2018

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