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Success Hacks For Small Businesses

New Book Reveals Tips For Cash-Poor Entrepreneurs

The Entrepreneur’s Little Book of Success Hacks
The Entrepreneur’s Little Book of Success Hacks

"You don’t need a lot of money to launch a successful small business."

July 17, 2018:   Marketdata LLC a leading independent market research publisher and consulting firm, has released a new 56-page book entitled: “The Entrepreneur’s Little Book of Business Success Hacks”, by Marketdata’s President, John LaRosa.
Over the past 40 years, Mr. LaRosa has tracked and analyzed dozens of industries and markets, learning what works and what does not. This book represents his accumulated business knowledge, collected in one place in an easy-to-read format, for the benefit of those just starting out in a new business and for those already in business that want to avoid the mistakes others have made.
“Today in 2018, we are truly living in the “golden age” of entrepreneurs. Never before have people worldwide had access to so many tools, technology and services at such low prices. We only need to look at such popular TV shows as Shark Tank and The Profit, to see just how hot entrepreneurism is. However, start-ups need not spend a lot of money to get started.”, according to John LaRosa.
   “So many start-ups burn through theiir own or investors’ money and reinvent the wheel when they don’t have to. I wanted to put into a brief book all the legitimate and important shortcuts or hacks I’ve learned over 40 years. There are so many things an entrepreneur can do himself/herself that are effective, yet cost so little.”, according to John LaRosa.

Topics Covered
This book, via 27 easy-to-read chapters, covers such essential topics for new businesses as:

  • How to incorporate quickly, without a lawyer
  • The importance of bootstrapping and guerrilla marketing
  • How to get a merchant credit card account quickly, without a bank
  • Using free and low-cost training and consulting by local government Small Business Development Centers
  • Low-cost but detailed business guides under $25
  • Choosing the right domain name for a website
  • How to obtain good quality traffic for your website, and monetize it
  • Low-cost and free search engine optimization
  • Assessing your competition -- how to find information about privately owned companies
  • Is your website and company customer friendly?
  • What tasks to outsource – you can’t do it all.
  • Using local college students as interns
  • Why market research is so important, yet overlooked
  • Diversifying your products/services and distribution channels – model for success
  • Where to find free industry reports and statistics – public domain surveys
  • Writing a good press release yourself, and distributing it nationally for $35
  • How to cultivate the media for free publicity
  • Seeking out partners that aren’t all talk
  • Using barter when low on cash
  • The pitfalls of online training courses
  • Time management hacks for better productivity.

About The Book
“The Entrepreneur’s Little Book of Business Success Hacks”, published in July 2018,  is 56 pages in length and costs $9.95.   It is vailable as an e-book in pdf format, sold at the Marketdata website’s store. Not available in bookstores. Kindle edition coming soon on Amazon. A free table of contents is available by email. Contact: Marketdata LLC, 7210 Wareham Drive, Tampa, FL  33647, (813) 971-8080. John LaRosa is available for interviews.
About Marketdata LLC

Marketdata is a 39-year old private market research and consulting firm that has specialized in the creation and publishing of a wide variety of service sector business reports. The company also provides custom research and consulting services, and holds teleconferences and webinars. The company website is:

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 small business
 guerrilla marketing
 business start-ups

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