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Batch Expands Leadership Team to Fuel Growth for Showcase Series

Company taps into Shopkick Marketing & Sales Enablement Alum, Coco Jones, to execute the fourth shoppable home staging experience at The Austin


San Francisco – WEBWIRE

Today, Batch, a contextual commerce company at the forefront of the experience economy, announces the addition of Coco Jones as VP, Showcase Operations. Jones is a seasoned retail industry expert who will bring a focus to forging strategic partnerships and expanding Batch’s real estate offering, Showcase.

Introduced in Fall 2017, Batch’s Showcase offering fuels a shoppable home staging experience that enables potential new homeowners to purchase entire portfolios of furnishings, art and decor, along with their new home. The fourth installation, Unit #509 at The Austin, is a geometric gallery inspired by the unit’s clean lines and glass finishes and completed with thoughtful brands and items that evoke a strong sense of shape. Unit #509 is available for new and potential homeowners to tour and shop starting today.

Jones joins Batch following an extensive career at Shopkick where her traction in marketing solutions accelerated revenue growth and enabled brands to make meaningful connections with consumers across all points of the shopping journey. Her robust background in brand partnerships and marketing will be funneled into strengthening and growing the company’s Showcase series.

“Batch’s execution in translating contextual commerce to an immersive shopping experience in real residences was a huge attraction to joining the team,” said Coco Jones, VP Showcase Operations. “The sizable market opportunity driving Batch’s growth is impressive and I’m thrilled to be joining the company.”

Batch is also announcing the debut of its fifth installation: Summer Batch. Inspired by seasonal essentials and exotic excursions, the Summer Batch is curated to help visitors tailor and create their perfect escape. The Summer Collection features 21 brands, arranged into 10 life-like vignettes to facilitate an immersive retail touch-point for shoppers to discover and interact with items.

The new brands featured in the Summer Collection include And Comfort, Campaign, COYUCHI, Dawn Wolfe, Dog & Co., Essie, FluxCo, GAIA, Kube, Material, Metolius, Michael Murphy Art, Million Dollar Baby, Nipomo, Tower Paddle Boards, Uwila Warrior. These brands join alumni brands Bells & Becks, Krista Skehan, Leon & George, Plum, Revival Rugs.

“Adding Coco to our team significantly augments our ability to seize the opportunity at the intersection of retail and real estate,” said Lindsay Meyer, CEO and Founder of Batch. “We’re excited to continue building our competencies in experiential retailing.”

The Summer Batch will be available to shop starting today until August 18, 2018. There will be a public opening event on June 9th to celebrate the new collection.

To learn more about Batch, or the latest collection, visit www.visitbatch.com, and stop by the flagship store at 1648 Pacific Avenue, San Francisco. To learn more about Showcase and set schedule a tour of Unit #509 at The Austin, please email hello@visitbatch.com .



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