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Hallmark Signature Cards Help People Put Whatís in Their Heart Into Words this Motherís Day

Expanded selection of Signature Motherís Day cards feature fresh designs and genuine messages


KANSAS CITY, Mo. – WEBWIRE

Hallmark is helping people celebrate the moms in their lives this Motherís Day by putting their feelings into words with Signature cards. Featuring new selections of intricately designed Signature cards, with handcrafted embellishments and unique craftsmanship, the collection features more than 100 Motherís Day cards, including Spanish sentiments and cards with 14K gold-plated necklaces.

ďAt Hallmark, we believe that every mom deserves to hear how amazing she is, especially on Motherís Day, and we want to help people tell the moms in their life what she means to them with a Signature card that is as special as she is,Ē said Lindsey Roy, chief marketing officer Ė Hallmark Greetings. ďWhen you care enough to put what you feel in your heart into words, it is the best gift for a mom. It can change her world.Ē

This Motherís Day, Hallmark is introducing a new national marketing campaign aimed at inspiring people to take the time to put whatís in their heart into words to honor the mom in their lives. Modern mom and actress Julie Bowenís voice provides a warm, genuine voiceover for Hallmarkís ďWhen You Care Enough to Put It Into WordsĒ TV commercial, now viewable on†Hallmarkís YouTube channel.

Bowen also teamed up with Hallmark and Improv Everywhere for a special Motherís Day surprise to help families show their appreciation for mom this Motherís Day and demonstrate the impact that a card can make. The big surprise is now viewable on†Hallmarkís YouTube channel. Other marketing tactics this Motherís Day include social/online video, interactive digital ads, and radio ads.

ďOur hope is that Signature cards will help people recognize and celebrate all types of moms and mom figures in their lives this Motherís Day,Ē Roy said. ďMotherís Day is a time to celebrate all moms Ė your own mom, your mom friends, people who have been like a mom to you, and so many more. Telling someone what they mean to you, or what a great mom they are, can make all the difference in someoneís day.Ē

With an estimated 133 million Motherís Day cards exchanged every year, Motherís Day is the third-largest holiday for giving greeting cards. This year, Hallmark Signature Motherís Day cards feature fresh, sophisticated designs paired with warm, genuine messages to tell Mom exactly what she means to you. The cards are handcrafted and designed with beautiful papers, rich textures and just-right flourishes like gems, foil, fabrics and more. Visit†Hallmark.com/Shop-Signature†to shop for cards online or find the nearest store. Hallmark Signature Motherís Day cards are available in more than 20,000 locations nationwide.


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