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A pan-European business magazine is born


WEBWIRE

Geneva, 12 October 2006 - MARKET Publishing S.A., the Swiss-based economy and finance publishing leader, announced today the launch of its newly born quarterly magazine MARKET500.eu.

MARKET500.eu is the result of a new partnership between Europe’s 500 and MARKET Publishing S.A. Europe’s 500, a European association, selects the 500 fastest growing and job creating companies in Europe each year. The magazine will launch on 10 December 2006 throughout Europe, with a total circulation of 75,000 copies in more than 25 European countries.

MARKET500.eu is unique because it proposes the exclusive ranking of the 500 fastest growing and job creating companies in Europe, and dynamic business and lifestyle content based on MARKET Publishing’s experience in Swiss economic and finance press.

MARKET500.eu has an exclusive approach to the European economy, focussing on emerging companies that represent strong potential growth for Europe. The CEOs and entrepreneurs managing those companies are strong buyers of new technologies and management innovation. The magazine and its website will provide them with a common platform for communication.

MARKET500.eu will be available on newsstands, in airports and directly to subscribers, including the 25,000 CEOs throughout Europe who are active contacts of Europe’s 500. The subscriber base is expected to increase by 20% yearly. ABC (Audit Bureau of Circulations, Ltd. in London) will audit its circulation from the very first issue.

MARKET500.eu readers will be top performing managers and CEOs with high potential and buying power. This magazine is clearly defined as a European magazine with a sharp focus on the 400 million contributors to the European economy.

Strategic promotion has been put in place with key media in Europe including EuroNews (a pan-European broadcast channel), City AM (a London-based daily business newspaper), AGEFI (a local Swiss newspaper) and other regional and local outlets throughout Europe.



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