LG Electronics Selects Oracle(R) Fusion Middleware to Integrate Global IT Infrastructure and Maximize Business Efficiency

REDWOOD SHORES, Calif., 10-OCT-2006 Oracle today announced that LG Electronics, a global leader and technology innovator in consumer electronics and mobile communications, has chosen to implement Oracle(r) SOA Suite, a component of Oracle Fusion Middleware, to integrate its global IT infrastructure into a service-oriented architecture (SOA).

LG Electronics purchased and has begun implementing Oracle SOA Suite to integrate its existing IT systems worldwide. The company plans to integrate its system interfaces based on an SOA and to make it a standard way of integrating its global infrastructure. LG Electronics expects its move to an SOA will create more flexibility in its IT architecture while helping reduce the complexity of its data. Furthermore, the company expects to utilize Oracle SOA Suite to more efficiently monitor and manage its systems.

LG Electronics Chief Information Officer TaeKeuk Kim commented, “SOA will allow our Information Technology system to support and reinforce our company’s core strategy. LG Electronics will standardize future IT projects based on an SOA, to maximize its business efficiency.”

“Consumer Electronics is a highly complex, constantly changing and process-driven business. It is vital to have flexibility in the infrastructure so the business can constantly adapt to changing market demands,” said Rick Schultz, vice president, Oracle Fusion Middleware. "Companies such as LG Electronics view SOA as a competitive differentiator, and Oracle’s hot-pluggable software allows them to easily evolve heterogeneous IT systems toward a service-oriented architecture.

Oracle SOA Suite is a complete set of service infrastructure components for building, deploying, and managing SOAs. The suite enables services to be created, managed, and orchestrated into composite applications and business processes. In addition, organizations can use Oracle SOA Suite’s hot-pluggable components to more easily extend and evolve their existing heterogeneous investments. To learn more, visit http://www.oracle.com/soa.

About Oracle Fusion Middleware
The company’s comprehensive, standards-based family of middleware software, Oracle Fusion Middleware enables customers to adopt and manage SOAs in heterogeneous computing environments. More than 31,000 customers now use Oracle Fusion Middleware and include leading organizations in the Financial Services, Telecommunications, Manufacturing, Retail, Pharmaceuticals, Health Care and Public Sector industries. Oracle Fusion Middleware is also supported by 9,000 partners, including leading independent software vendors, value added resellers and system integrators.

About Oracle
Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company. For more information about Oracle, visit our Web site at http://www.oracle.com.

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Rebecca Hahn

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