SAP Names Alex Atzberger as President of SAP Hybris and Barry Padgett as President of SAP Ariba

SAP Hybris solutions comprise the omnichannel customer engagement and commerce business at SAP that helps companies move closer to their customers by delivering a consistently great experience at every touchpoint, channel and device. The SAP Hybris solution portfolio includes innovative offerings for commerce, marketing, sales, service and revenue. Ariba Network is the world’s largest, most global business network, used by more than three million companies in 180 countries to transact nearly $1 trillion in commerce on an annual basis.

Atzberger is a 13-year SAP veteran who has been serving as president of SAP Ariba for the past three years. Formerly chief of staff to SAP CEO Bill McDermott and head of SAP’s fast-growth markets business, Atzberger has helped to position SAP Ariba offerings as the industry’s leading business network and procurement solutions, furthering the digital transformation agendas for companies such as Ford, Microsoft, Johnson & Johnson, Ferrero, Lenovo, Saudi Aramco, Nielsen, Broadspectrum, LATAM Airlines Group and many others.

Atzberger takes the reins of the SAP Hybris business from co-founder and former president Carsten Thoma, who is stepping down from his position to return to his entrepreneurial roots and pursuing his personal passion of founding, supporting and investing in entrepreneurs and startups. Atzberger will work alongside hybris AG co-founder and current head of engineering Moritz Zimmermann to expand and grow this expansive portfolio.

As Atzberger transitions to SAP Hybris, Barry Padgett will step into the role of president of SAP Ariba. Padgett joined SAP through the acquisition of Concur, where he served for nearly 20 years in a variety of positions including chief product officer. He spent the last two years serving as president of the SMB Solutions Group, the company’s business area for small and midsize businesses, expanding the reach of products such as the SAP Business ByDesign solution and SAP Business One application. As president of SAP Ariba, Padgett will also have oversight of SAP’s business network strategy, charting the future of this important growth area.

“Positioning these proven leaders, both with deep customer empathy and a business vision rooted in a beautiful customer experience, will have a tremendous, positive impact for customers worldwide,” said Robert Enslin, member of the Executive Board of SAP SE and president of Cloud Business Group, SAP. “The business acumen and expertise both Alex and Barry bring to their respective roles, coupled with the engineering innovation agendas already underway, will greatly advance SAP’s leadership pursuits in the areas of procurement, customer engagement and commerce.”

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