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Multiple awards success for Metsä Board’s SkinCare 2.0 gift box design


Metsä Board, the leading European producer of premium fresh fibre paperboards, was named Champion of Packaging Printing, Paper Packaging, at the 29th Hong Kong Print Awards for its innovative SkinCare 2.0 gift box design.

Created by Metsä Board’s packaging design team, the new improved SkinCare 2.0 gift box design demonstrates a more environmentally friendly design through the use of lighter weight paperboard materials and the elimination of the plastic wrap. In addition, each box offers a unique opening and reclosing experience. At the same time each carton has been designed for maximum runnability performance on automated packaging lines.

In addition, the SkinCare 2.0 gift box design also received a Merit Award for Best Creative Printing and a further Merit Award for Best Crafted Book.

Cyril Drouet, Design and Innovation Director at Metsä Board, comments; “We are delighted with the recognition that the SkinCare 2.0 gift box design is currently getting. It is a good example of how we want to inspire packaging designers and brand owners with new innovative solutions in packaging design and using renewable materials. We have been fortunate enough to have been previously awarded Champion of Packaging Printing at these prestigious awards and I am very pleased that this tradition of success continues.”

The organisers of the awards include the Graphic Arts Association of Hong Kong, the Hong Kong Publishing Professionals Society, the Hong Kong Trade Development Council and the co-organiser is the Leisure and Cultural Services Department. The jury included 21 professionals from printing, publishing, design and educational institutions in Hong Kong. All the winning pieces will be exhibited at trade fairs in Hong Kong, Guangzhou, Chengdu, Shanghai, Beijing and a few selected shows around the world.

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Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2016, the company’s sales totalled EUR 1.7 billion, and it has approximately 2,500 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

Metsä Group

Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.

Metsä Group’s sales totalled EUR 4.7 billion in 2016, and it employs approximately 9,300 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.

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