The Ins and Outs of Advertising
A former ad executive writes about the highly unpredictable world of selling consumers
Defying Gravity recalls some of Random’s experiences, ranging from stories about a six-hundred-dollar roll of toilet paper to his banned commercial in Boston. Injecting cynicism, humor, and sarcasm, the former ad man also shares his insights on how the advertising industry operates.
Having worked in the advertising industry since the 1960s, David Random has had more than his fair share of adventures and misadventures as an advertising executive. He allows readers to take a look at it from his perspective in autobiography, Defying Gravity.
Defying Gravity recalls some of Random’s experiences, ranging from stories about a six-hundred-dollar roll of toilet paper to his banned commercial in Boston. Injecting cynicism, humor, and sarcasm, the former ad man also shares his insights on how the advertising industry operates.
Readers have both been enlightened and entertained by Random’s autobiography. Amazon customer Elisa C. Brady, having worked in the advertising community in Boston, found herself remembering her experiences. “Reading these stories reminds me that there are many more untold! I couldn’t put the book down. You won’t believe some of it, but I must say—it’s all true!”
Defying Gravity was one of the books displayed in LitFire Publishing’s booth at the 2017 Frankfurt Book Fair from October 11 to 15. It was held at the Messe Frankfurt in Frankfurt am Main, Germany. More information on the author and his work is available on his website, www.davidrandombooks.com.
Defying Gravity
And Other Short Stories from a Long Career in Advertising
Written by David Random
Paperback | $16.99
Book copies are available at LitFire Publishing, Amazon, Barnes & Noble, and other online book retailers.
About the Author
David Random’s works have been featured in publications such as Newsweek, Time, Life, and Playboy. The author and advertising veteran cofounded Dibona, Bornstein, & Random, an advertising agency, in 1989, after working for multiple agencies. He currently resides in New Hampshire.
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