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Inc. Magazine Unveils 36th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

Liftoff Ranks No. 8 on the 2017 Inc. 5000 with Three-Year Sales Growth of 16,981%


PALO ALTO, Calif. – WEBWIRE

Inc. Magazine today ranked Liftoff No. 8 overall, and No. 1 in the Advertising and Marketing category on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000.
 
“When we started Liftoff, our vision was to ensure our customers got the most out of their mobile marketing spend through a performance-driven model,“ said Mark Ellis, CEO of Liftoff. “Building a successful company is truly a team effort and all involved are excited to help our global customer base scale their respective mobile businesses in profitable ways. We’re honored to have these efforts recognized and be named alongside a number of other impressive businesses on the 2017 Inc. 5000 list.”
 
The 2017 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 16) is the most competitive crop in the list’s history. The average company on the list achieved a mind-boggling three-year average growth of 481%. The Inc. 5000’s aggregate revenue is $206 billion, and the companies on the list collectively generated 619,500 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.
 
"The Inc. 5000 is the most persuasive evidence I know that the American Dream is still alive,” says Inc. President and Editor-In-Chief Eric Schurenberg. “The founders and CEOs of the Inc. 5000 tell us they think determination, risk taking, and vision were the keys to their success, and I believe them.”
 
The annual Inc. 5000 event honoring all the companies on the list will be held from October 10 through 12, 2017 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA. Speakers include some of the greatest entrepreneurs of this and past generations, such as former Ford president Alan Mullaly, FUBU CEO and founder and “Shark Tank” star Daymond John, Dollar Shave Club founder Michael Dubin, researcher and #1 New York Times bestseller Brené Brown, and Gravity Payments’ founder and CEO Dan Price.


Liftoff is a performance-driven app marketing and retargeting platform that is changing the way companies advertise their mobile apps. Traditionally, when devising a mobile marketing campaign, companies pay for app installs, regardless of whether a new user spends money in the app. The result is that over 90 percent of marketing dollars are spent on people who never actually use the app. Liftoff is disrupting the industry by offering app marketing campaigns that are not only optimized to acquire users that engage with an app, but charge marketers only when users perform revenue-producing events, such as making a purchase, booking a flight, or subscribing to a service.

Since Liftoff’s founding in 2012, the company has launched several industry-leading products, including Dynamic Ads, the first-ever machine-learning approach to mobile ad creative that programmatically assembles and delivers hyper-personalized mobile ads in real time. Most recently, Liftoff announced its expansion into Japan, establishing its third international office, along with offices in London and Singapore.

 

About Liftoff
Liftoff is a performance-based mobile app marketing and retargeting platform which uses post-install user data to run true cost-per-action user acquisition and retention campaigns. Powered by advanced machine learning and lookalike targeting, Liftoff campaigns are optimized to drive actions beyond the install, like booking a hotel, making a reservation, or renewing a subscription. Based in Palo Alto, CA, Liftoff works with the leading app publishers and brands.
 

More about Inc. and the Inc. 5000
 
Methodology
The 2017 Inc. 5000 is ranked according to percentage revenue growth when comparing 2013 to 2016. To qualify, companies must have been founded and generating revenue by March 31, 2013. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2016. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2013 is $100,000; the minimum for 2016 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.
 
About Inc. Media:
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Winner of the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 18,000,000 today.  For more information, visit www.inc.com.
 
The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.
 
For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.
 
For more information contact:
Inc. Media
Drew Kerr
212-849-8250
drew@four-corners.com
 



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