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Social Media Mentor Urges Small Business to Use Facebook Before It’s Too Late

“The social media era isn’t going anywhere,” says social media and business mentor Kirsten Macdonald, “and it is time for business to act before it is too late.”

Geelong, Victoria, Australia – WEBWIRE
Wordsmith at Geelong Social Media Kirsten Macdonald
Wordsmith at Geelong Social Media Kirsten Macdonald

Business now is moving quickly with lightning speed progression, and to ignore the low cost growth available is an opportunity lost

According to the latest Facebook Statistics for 2016, there are 15,000,000 Facebook subscribers in Australia alone. This is providing a ’golden era’ of new opportunity for small business owners says Kirsten, founder of Geelong Social Media.
“Facebook provides such a wonderful even playing ground, you can get just as much traction as the bigger players if you know how to. The problem is so many small business underestimate the power of social media, they don’t understand it or perhaps they don’t allocated the time needed to maintain it. We often see people who know they ’have to’ be involved in social media to help their business but they are overwhelmed by the technology and know-how.”
“Innovative business strategy is the name of the game these days with people being more image driven than ever before, lubricating the platforms of social media. Global internet giant Facebook has a goal to make the platform a vibrant connection point using quality content. Their Feed Quality Program includes global crowd-sourced surveys of tens of thousands of people per day answering the question of what they like to see. This is something to keep in mind,” says Kirsten.
“You need to be creating and curating great content to differentiate your brand, and to help connect you to your audience in innovative ways that are on trend and precision targeted, otherwise it is like throwing confetti to the wind and hoping it lands on a finger!”

Kirsten says getting in now and growing your audience will help businesses grow trust which showcases you, your product and your passion. This creates a dynamic and organic selling point for the business environment.
Unfortunately, for many businesses ‘not’ being on social media can cost them. “If your competitors are on Facebook and you aren’t, you are missing out on a portion of the consumer market. The trend of online socializing means word of mouth is branching into word of text.”

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About Geelong Social Media
The new kid on the block; Geelong Social Media is a high-performance team made up of business mentors, wordsmiths, photographers, graphic artists and inspirers that thrive on developing multi-layered brands that gain a loyal following through trust and integrity. Hosting a passion for research, curiosity, growth, dedication and helping businesses find their voice, shining their brightest through digital interaction, in the world that demands continual and meaningful engagement, entertainment, instant information and rewards.

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