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IBM Captures Leadership Position in Hybrid Cloud Environment Adoption, According to Research Firm

Technology Business Research (TBR) survey highlights IBM’s expertise in hybrid integration and IT transformation


IBM (NYSE: IBM) announced today that it has been named number one in hybrid cloud environments by leading independent technology market research firm Technology Business Research, Inc. (TBR). In TBR’s semiannual Cloud Customer Research survey of more than 1,800 enterprise respondents, IBM was identified as the global leader in hybrid environment adoption thanks to its large enterprise customer base, brand reputation and expertise in hybrid integration and IT transformation.

“Hybrid integration is the next stage in cloud adoption and will be the end state for many enterprise IT environments,” said Kelsey Mason, Cloud Analyst at TBR. “Enterprise hybrid adoption now matches that of public adoption a year ago, signaling a new wave of maturity in customers’ cloud strategies.”

IBM leads in overall vendor adoption for hybrid cloud and in select hybrid cloud segments due to its expansive portfolio, as well as its services arm that assists customers in aligning, integrating and deploying IT resources in the cloud to meet their ongoing needs.

Other report findings name IBM as the number one hybrid cloud vendor in:

  • Business intelligence and analytics, naming Watson on IBM Cloud and SPSS and Cognos on-premises as popular offerings

  • Enterprise marketing for its IBM Customer Experience Cloud, which uses analytics capabilities and Watson to provide customers with actionable insights that they can leverage to optimize their digital marketing campaigns and improve targeting

  • Enterprise e-commerce for its IBM Commerce on Cloud offering, which was recently expanded to include Watson capabilities

“This report validates what our clients tell us every day. They are looking for hybrid solutions that seamlessly integrate their workloads across multiple clouds and on-premises data centers,” said Jim Comfort, Chief Technology Officer for IBM Cloud. “IBM’s hybrid cloud capabilities allow our clients to continue getting value from their existing investments while giving them on-demand, scalable access to infrastructure and services, including cutting-edge offerings like Watson, across our global footprint of IBM Cloud Data Centers.”

TBR’s Hybrid Cloud Customer Research report is designed to provide a view into cloud adoption metrics and trends. For more information, please click here.

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