Copywriting Expert Shares the Vital Importance of Knowing - and Understanding - the Ideal Client in Marketing & Copywriting
Heart-centered entrepreneurs and experts discover the game-changing difference between target markets and ideal clients.
“Pain is a part of life, suffering is not. A lot of traditional copy turns pain into suffering, which is one of the reasons why it feels so icky.”
In her new book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” Love-Based Copywriting expert Michele PW (Michele Pariza Wacek) explains exactly why knowing – and thoroughly understanding - an ideal client is critical when it comes to writing effective marketing copy that feels GOOD (instead of “hype-y” or “arm twisty”).
The Kindle edition is currently free from today – October 24, and can be downloaded here: http://LoveBasedCopywritingBook.com
In “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” Michele PW provides several key tips for clearly identifying and defining ideal clients, as opposed to a target market.
These tips include:
- How to differentiate between target markets and ideal clients, and why it’s critical for an entrepreneur to get to know the latter like they would a friend.
- The various benefits of knowing exactly who the ideal client is, in terms of effective marketing and the ability to increase a company’s reach.
- What an entrepreneur must know about his or her ideal client, and an exercise for dialing in on the important details.
- And more.
Michele PW believes the entire direct response copywriting industry can be transformed when entrepreneurs replace fear with love in their marketing materials. Along with understanding the ideal client, part of her system involves touching on an ideal client’s pain—even though many conscious entrepreneurs intrinsically shy away from doing so. For more information, go here.
Taking Marketing Deeper
Michele PW is the founder of the Love-Based Copywriting Company, and she’s leading a groundbreaking movement to replace fear with love in marketing materials. It all began with her first book, “Love-Based Copywriting: How to Attract, Inspire and Invite Your Ideal Prospects to Become Ideal Clients” (since renamed “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites”).
For more information about her brand new book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” and to sign-up to receive it at no cost today, October 21-October 24, go here.
For More Information
For more questions or to schedule an interview about this press release, please contact Kathy, Public Relations, at the Love-Based Copywriting Company at 877-754-3384 x1 or kathy@michelepw.com.
About Michele PW: Michele PW (Pariza Wacek) is the author of “Love-Based Copywriting" books that teach how to write copy that attracts, inspires and invites, and the owner of Creative Concepts and Copywriting LLC, the premiere direct response copywriting and marketing agency through which she guides entrepreneurs in attracting more clients and boosting their business.
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copywriting- Contact Information
- Michele PW (Pariza Wacek)
- Owner
- Creative Concepts and Copywriting LLC
- (1) 877-754-3384 x1
- info@MichelePW.com
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