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Artificial Intelligence-Based Website Builder, The Grid, Announces New Suite of Design Features Created Through Machine Learning

Former Medium designer creates machine learning magic to offer users beautiful and intelligent websites within minutes


Today, The Grid, the company revolutionizing web design with artificial intelligence-powered software that recognizes beauty and automates the design process, announces new features including color palette extraction, typography generators and a layout slider. The features enable users to refine and revise the look and feel of websites in realtime without any coding required.

To build beautiful websites automatically, The Gridís machine learning algorithms have been trained to detect and recognize diverse principles of color, typography and layout to create original, unique websites. Hereís how:

  • ColorVerse - The Gridís unique algorithm that extracts colors from a photo, image, or logo with a slider similar to Instagram. By simply uploading an image, The Grid will automatically extract five dominant colors to generate more than 10,000 variations, all valid and readable.
  • TypographyVerse - The system that automates how The Grid chooses scripts and fonts for websites. Rather than picking individual typefaces for headers, sub-headers, and body text, a typeface slider allows users to choose a mood and let The Grid do the rest.
  • The Layout Slider fluidly generates unique designs instantaneously based on the uploaded content that ranges from highly functional to artistic.

ďThere are millions of possible color, typography, and layout iterations with The Grid so users will get virtually limitless websites for any purpose, taste or preference,Ē said The Gridís CEO and co-founder Dan Tocchini. ďUsing machine learning to automate design has never been done before, and this will redefine the creative process for thousands of web designers and creatives alike. The Grid is where the junction of science and art meet in an amazing way.Ē

Research from the Stanford persuasive technology lab indicates that 75 percent of consumers make judgments about a companyís credibility based on their website, and with smartphone market penetration increasing each year, itís more important than ever for websites to be visually appealing, highly responsive and relevant.

ďItís no secret that a well-designed, effective website is crucial to anyone trying to get their message out there, but until now thatís been impossible without spending a fortune. Now all you need is an idea, a photo and a few words to describe their project, and The Grid can take that and build a beautiful, functional and unique website around it,Ē says The Gridís creative director Leigh Taylor.

The Grid is currently rolling out its beta platform to founding members. To join the movement, the rabbit hole begins at

About The Grid
The Grid was founded in 2010 by a leading team of web developers and designers based in San Francisco and Berlin. Led by CEO Dan Tocchini IV, Chairman Brian Axe, Creative Director Leigh Taylor, VP of Engineering Henri Bergius and Co-founder and VP of Business Development Daniel Tocchini III, The Grid uses artificial intelligence to give any user, regardless of their web development knowledge, the power to build functional, elegant and beautiful websites that fit their particular needs. For more information, visit


 machine learning
 Web Development
 Artificial Intelligence
 Web Design

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