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Weight Loss Motivation Inspired by Charity

An innovative way to fight America’s obesity epidemic through compassion, charity, goodwill and gratitude.


"When you Lose your charity Wins!"


New Firm Motivates Weight Loss through Charitable Giving

TEANECK, New Jersey (April 1, 2015) - April is here and warm weather is on the way, packed with real challenges for those struggling to stick to their diets: picnics, Mother’s Day and Father’s Day celebrations, weddings, graduations, Fourth of July barbecues and beach outings. And then will come fall with its own challenges and so on for every season. What better way for a dieter to stay motivated than to have his or her favorite charity benefit from every pound lost? So says Ira Buckman, founder and president of Lose-Win Situation (“LWS”) a new Teaneck-based firm.

Staying Motivated
Many millions of overweight Americans are unable to muster the resolve to start a diet. And published studies show that an astounding percentage of those who do lose weight gain it all back (and more) within a few years. What can account for this sad reality? Motivation. It’s all about motivation. That’s where LWS comes in. Lose-Win Situation totally changes the psychology of dieting by motivating individuals to stick to any diet and exercise program they choose to follow. “Our system taps into a dieter’s compassion for children and adults suffering from illness, hunger, poverty and abuse,” says Buckman. “They stay motivated by a concrete fact: funds are donated to their favorite charity only if they lose weight or maintain their weight. It all comes down to a dieter asking himself or herself: ‘What is more important: satisfying my cravings or supporting the people who depend on my charity?’ ”

How does it work?
It’s a simple process. LWS doesn’t reach out to donors. Instead, it reaches out to people who struggle to stay motivated to stick to their diet and exercise programs. Says Buckman, “It is our dieters who select a motivating charity and then reach out to donors (their sponsors), creating a one-to-many relationship between the original contact and the eventual donors. In this way the donors are not contacted by a cold-calling stranger, but by a friend, relative or co-worker, assuring a much higher donor participation rate.” Once a donor registers to sponsor a dieter, it is not for a one-time-only donation to the dieter’s charity, but for a series of monthly donations, spanning both the dieter’s weight-loss and weight-maintenance phases. Adds Buckman, “The generosity of spirit comes from the dieter, who undertakes the demands of his or her diet and exercise program, not only for their own sake, but for the sake of raising funds for a worthy charity.”

About Lose-Win Situation
Lose-Win Situation (“When you Lose, your charity Wins!”) was created to revolutionize the psychological motivation to lose weight. To accomplish this LWS:
- Turns the dieter’s inner sense of compassion into a powerful motivational resource
- Motivates dieters through an approach based on empathy, charity, gratitude and goodwill
- Empowers dieters to overcome the psychological challenges posed by the “Upside/Downside Dilemma”

Lose-Win SItuation is free for dieters to register and the LWS website enables a dieter to monitor their own personal fundraising project for their favorite charity. Emails containing congratulatory videos are sent to dieters when they lose weight, reach goal weight or maintain their weight. LWS is registered with the State of New Jersey as a Paid Professional Fundraiser and has posted a performance bond with the state. For further information visit and follow them on Facebook and Twitter.

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