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Logic PD Executive Shares Insight on the Wearables Market at MD&M West Event


MINNEAPOLIS – February 9, 2015 – Wearables are poised to change the dynamics of the medical device industry as well as the patient experience. At the upcoming MD&M West conference, Logic PD executive Bill Betten will be sharing his insight and advice on how to navigate the wearables industry as well as the ecosystem required for developing the right technical solution.

“What we’re seeing with wearables today is just the tip of the iceberg,” said Betten. “The application of the technology to the medical device market will continue to expand. As digital health continues to grow, it’s essential that organizations know both the opportunities as well as the best practices for integration so that they can avoid the pitfalls that can plague bringing a product to market quickly.”

The largest MedTech event in the country, MD&M West presents the latest challenges and opportunities that are impacting medical device design & manufacturing today. At the conference, Betten will participate in the following discussions:

  • From Napkin to Prototype: Navigating the Wearables Market (Feb. 12 at 12:00 p.m.) In this session, Betten will address the market opportunities with wearables from patient health to wellness and fitness tracking. Additionally, he will explore and present on how businesses can capitalize on this growth and turn a wearable product idea into a fully functional solution.
  • Wearables Technology Innovation Tour (Feb. 11 and 12 at 10 a.m.) The tour introduces attendees to the latest design innovations in wearables showcased at MD&M West. The tour guides attendees through the ecosystem required to create the right technical solution to meet the needs of medical device customers.

About the Speaker
William Betten has more than 30 years of experience in product definition, development, and production in the Medical Devices/Life Science industry. Bill serves on the editorial advisory board for the Medical Design and Diagnostic Industry magazine, as well as advisory boards for the Pediatric Medical Device Consortium, for St. Thomas University, and for Minnesota State University, Mankato.  He also has provided consulting services to high tech companies, is a writer and lecturer, and holds BSPhysics, BSEE, and MSEE degrees.

About Logic PD
Logic PD ( ) collaborates with clients to help them launch products that accelerate their growth and capture value in the Internet of Things (IoT). Logic PD helps at any stage in the product lifecycle by being the complete product innovation and product realization company for connected devices in the world’s most demanding markets. From system integration expertise to embedded and connected device offerings, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.

Editor’s Note: For a copy of Betten’s presentation or to speak with him about the topic in more detail, please contact Kim Davis at


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