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Exhibit Surveys to Sponsor, Exhibit and Speak at Expo!Expo! Annual Meeting and Exhibition


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Jeffrey Stanley, executive director, strategic research development, Exhibit Surveys, Inc.
Jeffrey Stanley, executive director, strategic research development, Exhibit Surveys, Inc.

Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that it will feature insights on attendee acquisition, exhibit space sales, and improving the quality of education at events in booth 516 at the Expo!Expo! Annual Meeting and Exhibition.  Two of its executives will also lead educational sessions at Expo!Expo!, where Exhibit Surveys is a bronze sponsor.

The term of current IAEE chairman Skip Cox, CEO and president, Exhibit Surveys, Inc., will end at Expo!Expo!, and Cox will welcome Megan Tanel of Association of Equipment Manufacturers as the next chair. 

Exhibit Hall

When: December 9 and 10              

Where: Booth 516, Expo!Expo! IAEE’s Annual Meeting & Exhibition, Los Angeles Convention Center

What: Ensure your event success with market research and consulting from Exhibit Surveys.  Whether you want to prove ROI to exhibitors, increase attendee satisfaction, or identify other opportunities to improve and grow your show, Exhibit Surveys provides actionable insights to: 

  • Drive attendance growth by improving attendee retention, identifying new or underrepresented attendee segments, and exploring new database resources and solutions
  • Improve exhibit space sales by increasing exhibitor retention, documenting the true value of a show to exhibitors, and creating strategic partnerships with exhibitors
  • Deliver high-quality, relevant education, helping attendees improve their work skills and justify their attendance at events

Exhibit Surveys will also be introducing a new, low-cost, high-value survey solution for event organizers. Watch for our announcement in early December!

Educational Sessions – All on December 11

Big Data and Analytics - Hype or Opportunity for Your Exhibition?

Presenting:  Jeffrey Stanley, executive director, strategic research development, Exhibit Surveys, Inc.; Nancy Drapeau, director of research, Center for Exhibition Industry Research (CEIR); and Stephanie Hedlund, marketing analytics manager, Diversified Business Communications

Description:

You now are dealing with more streams of data about your event than ever before - registration, leads, RFID (for some), surveys (pre, during, post and on the web and through smart phones), your mobile app, web site analytics, and don’t forget about social media usage. Tied to event data may be other data streams in your organization such as customer engagement activities beyond the event lifecycle, other customer product purchases (e.g. participation in other shows or live events, online webinars/learning, publications, etc.) and other transactional information. Can all this be considered “Big Data?” Learn about the insights each data source can provide and the challenges inherent in each. Also, come ready to share your stories of the challenges and successes you are having in understanding your data.

Jeffrey and Nancy will provide a practical overview of what Big Data is, the positioning of Big Data and analytics in the exhibition industry and which areas offer your organization the best opportunities to seize the power of data analytics.

Stephanie will provide a data analytics practitioner’s perspective, sharing how her company uses analytics and where it is found to be most effective.

Jeffrey will offer his practical insights from working with some of the largest exhibitions in the country. Session attendees will be the first to learn from Nancy results and insights from a new CEIR study, “Use of Data Analytics, for Big Data or Otherwise” which will assess the extent of awareness and use of various data analytics among exhibition organizers.

Increase Exhibit and Sponsorship Sales at Your Next Show - Strategies from Exhibit Sales Roundtables & Exhibit Surveys Data

Presenting:  Joe Federbush, vice president, sales and marketing, Exhibit Surveys Inc.; Dan Cole, executive advisor, Hargrove Inc.; and Anna Zammataro, director, exhibitions, American Academy of Ophthalmology

Moderator: Sam Lippman, president, Lippman Connects and producer of the Lippman Connects event portfolio

Description:

Attend this session and learn five ways to increase exhibit sales and sponsorships at your next show. These success strategies, proven techniques and “lessons-learned” from our industry’s top sales professionals were revealed during Lippman Connects Exhibit Sales Roundtables and Lippman Connects and Exhibit Surveys’ Exhibit and Sponsorship Sales Metrics and Practices Study and include:

·         Exhibit and sponsorship pricing and policies;

·         Exhibit space assignment procedures;

·         Pros and cons of package pricing vs. a la carte pricing;

·         Creative non-exhibit floor participation options; and

·         Exclusive data from the Exhibit and Sponsorship Sales Metrics and Practices Study

 

Increase Quality Attendance at Your Next Show - Strategies from Attendee Acquisition Roundtables & Exhibit Surveys Data

Presenting: Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.; Leana M. Salamah, senior director, convention marketing, communications and programming, National Restaurant Association; and Sam Lippman president, Lippman Connects and producer of the Lippman Connects event portfolio.

Description:

Five ways to increase quality attendees at your next show. These success strategies, proven techniques and “lessons-learned” from our industry’s top event marketers were revealed during Lippman Connects’ Attendee Acquisition Roundtables and Lippman Connects and Exhibit Surveys’ Attendee Acquisition Metrics and Practices Study and include:

·         Marketing budgets - benchmark your cost to attract new and returning attendees

·         List building - new and traditional ways to replenish your prospect pool;

·         Social Media - what’s working and why;

·         Technology - exhibitor and attendees’ use of match-making;

·         Identify methods to identify and target quality prospects

·         Create an integrated marketing communications campaign

·         Develop strategies to enhance attendee retention, plus

·         Exclusive data from the Attendee Acquisition Metrics and Practices Study

About Expo!Expo!

Expo! Expo! IAEE’s Annual Meeting & Exhibition will take place in Los Angeles, California, 9-11 December 2014. Professionals in the exhibitions and events industry can immerse yourself in the latest trends, ideas and network to take your career to the next level.  IAEE leaders and volunteers have been working all year to ensure cutting-edge programming and fresh networking experiences – all designed to benefit show organizers, executives, show directors, managers and staff who work in exhibit sales, event marketing and show operations. Expo! Expo! is the only event where the organizers from association, corporate, public and independent exhibitions and events are, and where they come to learn. All IAEE members and industry professionals are welcome to attend.

For more Information: Expo!Expo! 2014

About Exhibit Surveys, Inc.

Exhibit Surveys, Inc. has specialized exclusively in providing research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years.  The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits, across all major industry sectors, on six continents.  Its clients are stakeholders in the face-to-face live event industry, including exhibition organizers, individual exhibitors, private event organizers, industry suppliers, CVBs and convention facilities.  For more information, follow Exhibit Surveys on LinkedIn, Facebook, Twitter, visit www.exhibitsurveys.com or call 1.800.224.3170 . To download free white papers, go to www.exhibitsurveys.com/whitepapers.

 

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.


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