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Kahuna RevIQ™ Leverages Artificial Intelligence to Maximize Sales and Increase Revenue with Intelligently Timed Messages Across Devices

First-of-its-kind mobile marketing tool allows brands to combat online shopping cart abandonment


Today, Kahuna introduced Kahuna RevIQ ™ , a groundbreaking tool that helps brands maximize sales by telling them exactly when and how to send messages to their customers. Brands like , , and Hotel Tonight are already using Kahuna’s mobile marketing automation tools to boost their customers’ use of mobile apps and increase revenue.

“We’re excited to introduce this new product because we believe it will help brands bring intelligent marketing to the next level,” said Kahuna Founder and CEO Adam Marchick. “When people have two or three devices they interact with daily, being able to send the right message at the right time can mean the difference between a brand’s success or failure.”

An alarming 70% of online shopping carts are abandoned , and these numbers are on the rise. This represents approximately $4 trillion worth of merchandise , but about 63% of that is potentially recoverable if online retailers are savvy about how they engage with their customers. Kahuna RevIQ uses a two-pronged approach to understands the time and content that each user is most likely to interact with to help brands re-engage ‘lost’ customers and increase conversion rates.

Firstly, RevIQ allows marketers to automa tically update and o ptimize trigger-based campaigns using infinite time delays to create the highest conversion rates. For example, after users put an item in their virtual carts but then don’t check out, Kahuna sends a message to groups of users at different times--5 minutes, 30 minutes, etc.--to find the time delay to which people respond most positively. Once the results become significant, RevIQ automatically stops user testing and only sends the message after the amount of time that has the best performance.

After establishing the highest performing time delay, Message Optimally ™ then tests five different messages to determine the highest level of engagement and conversion to understand which message content brings in the most revenue, automatically optimizing to the best message once significance has been established. The algorithm uses sophisticated AI, analytics and A/B testing technology to automate the process and select the best type of notification and the best time to send it. With no extra effort, brands can achieve the highest level of engagement and conversion from messages.

"Kahuna’s RevIQ capability allows us to understand and engage with our shoppers on a deeper level,” said Dave Geary, Senior Vice President, Marketing & Business Development, “With Kahuna, we can better personalize our messages, increase engagement and ensure an optimal user experience. It’s a win-win for our brand, partners and shoppers.”

For more information about Kahuna and the company’s RevIQ, please visit .

About Kahuna

Kahuna invented the world’s first Customer Engagement Engine—a digital marketing platform dedicated to engaging and delighting customers of every stripe. We help companies understand and intelligently communicate with customers wherever they are: email, mobile web and apps, and social networks. We believe there is magic in delivering the right message to the right customer at just the right time.

Kahuna is trusted by Yahoo, Fox, Hotel Tonight, and hundreds of others. The company was founded in 2012 and is funded by Sequoia Capital.


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