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Tata Elxsi joins IPFlex’s DAPDNA® Partner Program


Renowned Product Design Services Firms Gears up for IPFlex’s DAPDNA-Based Solutions

Tokyo and Bangalore– August 30, 2006 - IPFlex Inc. ( today announced that Tata Elxsi (, one of the largest product design services firms, has joined the DAPDNA* Partner Program. Headquartered in Bangalore, with over 20 offices around the world and more than 2000 engineers in its four global design centers in India, Tata Elxsi will offer DAPDNA based solutions to its vast array of customers. The DAPDNA Partner Program aims to create valuable, first-to-market products using a dynamically reconfigurable processor** (henceforth referred to as DRP) platform.

IPFlex’s DRP, based on DAPDNA technology, is a market leader in the next generation processor architecture. As the world’s first off-the-shelf DRP manufacturer, IPFlex already has multiple, DAPDNA-2 processor powered systems operating at customer sites.

Tata Elxsi, one of the largest product design and embedded services firms in the world, servicing customers in a wide range of industries, joins the DAPDNA Partner Program along with 15 other partners that are already part of the program.

“The IPFlex’ DAPDNA technology enables our signal processing system designers to better implement complex and sophisticated algorithms for areas such as high-end signal and image processing, software defined radio and high-performance re-configurable computing, providing a compelling proposition for our global customers in the video, imaging, consumer electronics, wired and wireless infrastructure space, for compact, high performance system development” said Nitin Pai, Worldwide Head of Marketing for Product Design Services. “We are pleased to partner with IPFlex to bring this technology to our global customers.”

Koichi Hagishima, CEO of IPFlex commented:
“More than five customers have started operating systems powered by DAPDNA technology. These customers are first in the world to start using off-the-shelf, commercial DRP. We expect an increasing demand for efficient design services for DRPs, and Tata Elxsi based in Bangalore, India, joined our DAPDNA Partner Program. Given their reach into various fields of technology, I expect an even faster adoption of DRPs.”

IPFlex plans to aggressively increase the number of Program partners in order to support the growing demand for DAPDNA technology.

Program Contact:
Tata Elxsi
Nitin Pai
Head –Marketing - Product Design Services, Tata Elxsi Limited
TEL : +91 80 22979123
E-mail :

IPFlex Inc.
Keis Ide
Director, International Business Development

About the DAPDNA Partner Program
The goal of the DAPDNA Partner program is for IPFlex and program members to offer unprecedented value to customers in various application areas by leveraging DAPDNA architecture. IPFlex and its DAPDNA partners combine their strengths to deliver optimal solutions to customers for their application development needs.

About the DAPDNA Dynamically Reconfigurable Processor
DAPDNA dynamically reconfigurable processor can change its hardware configuration to provide the optimal circuitry for an application on demand. This configuration change can take place not only when the system is designed, but also during operation, dynamically, in a single clock cycle, to meet the instantaneous change in needs of applications implemented by the system.

* DAPDNA: Digital Application Processor based on Distributed Network Architecture.
** Dynamically Reconfigurable Processor: A processor capable of changing chip circuitry dynamically.

About Tata Elxsi
Tata Elxsi Limited, the Product Design arm of the USD 22 Billion Tata Group, provides world class design services and solutions across the product design lifecycle to industry sectors such as automotive, consumer electronics, media, semiconductor, medical, networking and wireless, helping product manufacturers reduce development costs and time-to-market.

This is enabled by core technology and domain expertise in VLSI design, DSP, Wireless, Multimedia, Networking and Communication, and a rich industry experience of over 15 years.
Among other services, Tata Elxsi offers development and optimization technologies to specific processor architectures in the areas of Graphics, Imaging, Video, Speech, Audio, Wireless, Broadband, Automotive and Industrial controls. It leverages the extensive experience in providing comprehensive end-to-end solutions for dynamically configurable, single or multi-core processors for data intensive AV applications.
Headquartered in Bangalore, the company is supported by a team of over 2000 engineers, technology and domain experts, four state-of-the-art global development centers, SEI CMMI Level 5 certified processes and a network of over 20 international offices covering USA, Europe and Asia including Japan, that assures easy access to the company’s global customers. For more information, visit

About IPFlex Inc.
IPFlex Inc. is a fabless semiconductor company established in March 2000. IPFlex supplies high performance, multifunctional processors that are dynamically reconfigurable, and also provides development software, evaluation boards, and peripheral interface products for the processors. With its DAPDNA dynamically reconfigurable processors and Software to Silicon®-based DAPDNA-FW II Integrated Development Environment software, IPFlex provides solutions to shorten development cycle and to respond quickly to the changes in applications.

Editors’ note: IPFlex®, DAPDNA®, and Software-to-Silicon® are registered trademarks of IPFlex in Japan. Other corporate and product names are the trademarks or registered trademarks of their respective owners.

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