Avid Customers Continue Dominance of Television’s Top Honors at 58th Annual Emmy Awards

Avid-edited shows garner more than 60 nominations across 12 Outstanding Picture Editing and Outstanding Program categories

Tewksbury, Mass. – August 28, 2006 – Avid Technology, Inc. (NASDAQ: AVID) today announced that customers using its industry-leading postproduction systems received more than 60 nominations across 12 Outstanding Picture Editing and Outstanding Program categories at the 58th Annual Primetime Emmy® Awards. Shows created with one or more Avid® systems were also winners in 11 of the 12 categories and represented a wide range of programming produced for cable and television networks. In addition, the majority of the Emmy nominated productions deployed collaborative workflows that included a broad range of Avid’s industry standard systems, including Media Composer®, Symphony® Nitris®, Avid DS Nitris, and Avid Unity™ MediaNetwork.

“Avid is my choice because its systems allow me to focus on storytelling, without disruptions caused by multiple work-arounds or lost media,” said Stephen Semel, Emmy nominee in Outstanding Single-Camera Picture Editing For a Drama Series for Lost. “When I’m editing the show, I need to tell the best story I can, and that means using a creative tool that functions seamlessly, regardless of whether I’m working with SD or HD, or exchanging cuts between LA and Hawaii. The bottom line is that Avid systems let me meet my deadlines and give me the confidence that I’ve created the best possible version of the material. Avid is an essential part of my continuing passion for the craft of editing.”

Chas Smith, vice president and general manager of Avid’s Video division, said, “This year, we saw a rise in the number of nominations garnered by cable networks and smaller television networks, and it is a great validation for us that, whether it’s 24 on FOX, Weeds on Showtime, or Great Performances on PBS, content creators across the board choose Avid solutions. Our goal is to provide professionals with the tools that empower them to produce the industry’s best work – and it gives us great pride to see so many of our customers recognized at this year’s Emmy Awards.”

Avid-edited shows represented the vast majority of nominees in the Outstanding show categories for Comedy Series; Drama Series; Reality Program; Reality-Competition Program; and Variety, Music or Comedy Series as well as the Outstanding Picture Editing categories for a Drama Series; Comedy Series; Miniseries or Movie; Special, and for Nonfiction Programming (both Small Team and Large Team Entries). A detailed list of specific nominations that relate to the use of Avid systems can be found at:
http://www.avid.com/community/hollywood/awards.asp.

The winners of the Creative Arts and Primetime Emmy Awards were announced on Saturday, August 19, and Sunday, August 27, respectively.
About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

© 2006 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, Film Composer, Digidesign, Media Composer, Symphony, Nitris, and Avid Unity are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

Contact Information

DoShik Wood

Avid Post Production PR Manager

Avid Technology, Inc.

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