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CEO/Founder Timothy Green Names Steven T.A. Carter 1PEL Chief Operating Officer

1PEL Will Launch Their Innovative Digital Advertising Platform in Early 2015


"It is the most efficient set of tools and processes I have seen in my 15 years in digital advertising."--Steven T.A. Carter, COO

CEO Timothy Green II, today named veteran advertising executive, Steven T.A. Carter as COO of 1PEL. They have been working with SME (Sony Music Entertainment), Columbia Records, RCA Records, Sony Masterworks, Epic Records, Legacy Recordings, and Arts Alliance with the current platform and are nearing the end of an eighteen-month private beta on a highly anticipated new version of dashboard which will be released in early 2015.

            Carter’s proven track record of leading companies to significant revenue increases and profit margins, has made him a go-to and in-demand executive. In his prior positions at Specific Media, ScanScout and Visible Measures, Steve has helped create significant revenue growth year-over-year since 2004. His experience with building and streamlining operations at ValueClick, Specific Media, ScanScout, Tremor Media, Visible Measures, and Wild Tangent makes him the ideal candidate for leading 1PEL into industry dominance. 1PEL is a privately held digital advertising company with the ability to unlock the hidden potential of social media and digital relevance in high-impact display media campaigns.

            “I was initially drawn to three things about 1PEL,“ details COO Steve Carter, ”Their focus on being a great partner for agencies and advertisers in the entertainment space, how well they have already executed against that focus, and their impressive operational efficiency. It is the most efficient set of tools and processes I have seen in my 15 years in digital advertising. Our goal is to build on this success by perfecting a single, comprehensive advertising platform that offers intuitive solutions for our clients’ needs while continuing to deliver on our promise to be a partner that they can rely on.”

            “I relish the opportunity to work with and learn from an outstanding leader in our industry,“ furthers Green. ”Having Steve join our team is a major step toward fulfilling my vision. His expertise in building digital advertising companies will allow 1PEL to continue to transform the way people think about digital advertising.“

            Green launched 1PEL after a decade of experience in online brand marketing and media, and expertise in digital advertising. "We are excited to announce the release of our platform after private beta. It will connect several buying platforms and SSPs, an internal Data Management Platform, Tagging Systems, and a Creative Approval Platform. The platform also has a Landing Page Automation product that makes 1PEL a one-stop shop to provide a systematic approach for extreme efficiency while still being a full-service ad tech company.    
            “Our unique architecture is designed to harness the power of digital Multi Channel advertising, offering clients unparalleled reach across every major ad exchange while providing a high-end management platform and robust reporting. Clients will be able to maximize every ad dollar by tracking and adjusting to changing consumer behavior in real time.”

            Carter’s responsibilities will include managing 1PEL’s operations and strategy, making key hires and overseeing the implementation of 1PEL’s digital advertising platform and the development of new products and services. Steve’s goal is to build the innovative new aggregator into an industry powerhouse. Both Carter and Green are eager to implement an aggressive strategy to accomplish this goal, developing core policies, procedures, and infrastructure to provide a durable framework for scalable, sustainable growth. 


 digital advertising
 online marketing
 Steven T.A. Carter
 Arts Alliance

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