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Free Online Medical Service Reveals How a Medical Marketing Plan Can Build Client Databases for Medical Specialists and Private Hospitals


MELBOURNE, Australia October 2014 – Even with the arrival of modern technology and the internet - including online search engines and blogging - finding a quality medical specialist without waiting months to see them still remains difficult. Many of Australia’s top healthcare experts fail to utilise the benefits that come with online medical marketing, with most not even having websites. Like any other business or professional practise, medical specialists need to promote themselves with a strategic marketing plan, to ensure patients can find and recommend them easily.

As part of their medical marketing plan, a healthcare specialist should consider:

  • Growing an online presence

Online portals can attract new patients, manage appointments, encourage word-of-mouth recommendations and lend community credibility. I Need A Specialist (INAS) is a free online service that connects patients with medical specialists or appropriate healthcare practices in their area, and allows them to request an appointment any time of day or night – quickly and easily.

  • Creating a brand image or a logo

A medical specialist should aim to establish a brand, and subsequent brand identification. Once a patient identifies with a brand, an impression of reliability and trust may be created. A brand can be developed by placing the practise’s logo on business stationary, business cards, email signatures, brochures, signs, websites and merchandising materials. INAS offers hospitals, healthcare providers and medical specialists the opportunity to advertise a logo on their website as part of its new banner advertising campaign.

  • Networking

Networking enables professionals to meet like-minded people from related businesses. This provides them with opportunities to learn about competitors, ask for referrals, form mutually beneficial partnerships in industries and spread awareness about their practice.

Medical marketing plans establish clear promotional pathways for healthcare experts. Plans may include using storefront signs, billboards, print advertisements, commercials and distributional promotional materials at trade shows and conventions to generate awareness. They can also utilise internet advertisements through forum discussions, blogs and social networking sites.

  • Building professional partnerships with other practices

Specialist doctors can create beneficial partnerships with complementary businesses to boost target awareness and strengthen their community presence.

  • Encouraging existing patients to talk about their experience

There is no marketing tool more powerful than word-of-mouth recommendations. If a patient is completely satisfied with the medical service they have received, a medical specialist should ask for a testimonial.

I Need A Specialist provides new healthcare specialists with the opportunity to build a patient database without having to spend a lot of time and effort marketing themselves and their practice. INAS prepares a medical marketing plan for specialists who may have just graduated or commenced private practice. INAS also assists private hospitals by driving more business to their specialists.

INAS assists practises in filling empty appointments, increasing revenue and developing business opportunities for medical specialists by increasing their online brand exposure and awareness.

Discover how INAS develops medical marketing plans to help specialist doctors and private hospitals raise their community profile and grow client databases at


 Healthcare experts
 Medical specialists
 Strategic marketing plan
 Medical marketing

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