foodtweeks™ Helps Supporters of Capital Area Food Bank of Texas Fight Hunger

foodtweeks ™ builds a network of food banks across the country which will receive donations by combining weight management with feeding the hungry. The Capital Area Food Bank of Texas in Austin, TX has joined the ranks of foodtweeks™-affiliated food banks.

This is good news for Austin locals because each time a foodtweeks™ user reports “tweeking” ;(trimming calories from their food), the Capital Area Food Bank of Texas will receive donations from foodtweeks™, enabling the food bank to distribute an equal number of nutritious calories to hungry families. There are currently 500,000 people in the region that are struggling with hunger and relying on food banks resources that the app will help to provide.

"We are excited to work with foodtweeks to empower consumers in the fight against hunger in Central Texas in a fun and engaging way,” said Hank Perret, President and CEO of the Capital Area Food Bank of Texas. “As foodtweeks users cut their own consumption, they help us provide nutritious meals to Central Texans facing hunger, supporting our goal of promoting healthy communities.”

Creating awareness for this staggering number and engaging the community in the fight to end hunger makes it possible for weight-conscious consumers to be “heroes” who serve their communities by feeding the hungry, and at no cost to them. They participate by trimming calories from their favorite foods in an easy, enjoyable way and using social media like Facebook or Twitter to double or triple each donation.

“foodtweeks™ is proud and excited to support Capital Area Food Bank Food Bank of Texas,” said Elisa Shannon, foodtweeks™ Executive Vice President of Partnership Development. “Capital Area Food Bank of Texas is a highly committed and respected organization that provides outstanding service to food-insecure members of our community.”

Users of the app are privvy to a unique weight management strategy, simply tell the app what food they are thinking of buying, eating or preparing. The app instantly displays images of suggested “tweeks” that remove enough calories to make a positive difference – but not in a way that changes the taste or leaves users hungry.

foodtweeks™ maintains a crowdsourced picture database of more than 44,000 small changes that show users how to “tweek” everything from a particular brand of cheeseburger at a national restaurant chain to grocery store purchases, and homemade dishes of every kind.

foodtweeks™ is rapidly expanding its partner-base to food banks all across the nation, with more joining each week, said Ms. Shannon, herself a former food bank executive. Food banks that wish to affiliate with foodtweeks™ may contact Ms. Shannon by email at  elisa@foodtweeks.com .

Jay Walker, the inventor of foodtweeks™, is also the chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, Mr. Walker has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.

http://www.foodtweeks.com/
https://www.facebook.com/Foodtweeks
https://twitter.com/Foodtweeks
http://foodtweeks.tumblr.com

Contact Information

Elisa Shannon

Executive Vice President of Partnership Development

foodtweeks™

Contact via E-mail