New Finepix S9100 Digital Camera Advances An Enthusiast Favorite

Valhalla, NY, August 24, 2006- Fujifilm today announced the launch of the FinePix S9100, the latest model in Fujifilm’s SLR-styled digital camera line-up and successor to the highly regarded FinePix S9000.
FinePix S9100

The FinePix S9100 features a 10.7x Fujinon optical zoom lens, nine MegaPixel Fujifilm Super CCD sensor and ISO 80-1600 capabilities. The FinePix S9100 is aimed at photo enthusiasts who will benefit from its impressive zoom range, functionality, high light sensitivities and overall image quality.

The camera’s high sensitivity range, made possible by Fujifilm’s Real Photo Technology, enables FinePix S9100 users to capture images using natural light in a wide variety of lighting conditions. In addition, Fujifilm’s Picture Stabilization technology uses the heightened sensitivity of the FinePix S9100 and high-speed shutter settings to reduce blur caused by camera shake and subject movement. This easy-to-access feature is selectable on the mode dial and allows the FinePix S9100 to choose the correct light sensitivity and best-matching shutter speed automatically for the highest quality digital pictures.

Other noteworthy features of the FinePix S9100 include:

i-Flash: Fujifilm’s intelligent flash system fine-tunes output for shooting with high sensitivity settings. i-Flash recognizes scene conditions and adjusts flash intensity accordingly to ensure superb results. With i-Flash, subjects in the foreground appear natural and background detail is bright and clear. The difference is especially noticeable in portraits with subjects that exhibit true-to-life skin tones.

Fujinon Lens Technology & Zooming: The FinePix S9100 features a 10.7x wide angle optical zoom with a focal range equivalent of 28mm - 300mm. In Super Macro mode, the FinePix S9100 can focus clearly as close as 0.4-inches, and the overall speed of focusing is much improved over the FinePix S9000. With the addition of a beam assist, the camera will focus automatically in low light conditions.

New Processing Algorithms: Users will notice a difference in the photographs taken by the FinePix S9100. New processing algorithms have led to increased sharpness and greater resolution.

Tilted LCD Screen: The FinePix S9100 has all its angles covered with a tilting 2" LCD, making it easy to frame your shot from a variety of shooting positions. The LCD gain-up control allows viewing of the LCD in bright and low light conditions. The viewfinder is electronic with 235,000 pixel resolution and provides approximately 100% coverage.

HS-V2 Software: The inclusion of Fujifilm’s Hyper Utility Software HS-V2 version 3 software enables FinePix S9100 photographers to explore the full potential of the camera’s RAW file format. By fully controlling the 18 million pixel RAW file from the FinePix S9100’s Super CCD, photographers can enjoy the control and flexibility of working on a “lossless” file format.

Due to ship in September, the FinePix S9100 will sell at a price of $599.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 18 for U.S. patents granted during 2005, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of more than $22.8 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilmusa.com.

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Andrew LaGuardia

Fuji Photo Film U.S.A., Inc.

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