Event Marketing Solutions Announce New managing Director for the Middle East and Africa

The EMEA’s leading experiential roadshow truck provider Event Marketing Solutions (EMS) has announced the appointment of Lucy Miller as Managing Director for the Middle East and Africa.

The company, famous for providing completely immersive and experiential marketing campaigns for B2B and B2C clients across the globe, will further cement themselves as an industry leader with the strategic new addition to the company’s management team. As the Middle East and Africa continue to become increasingly significant on the global playing field, Lucy Miller’s vast amount of experience in marketing and events within the region will enable EMS to support local and international brands looking to promote their products and services in the region, and at Expo 2020 in Dubai.

Lucy joins EMS after 12 years at renowned international B2B marketing and advertising agency Gyro, and after helping to set up the agency’s offices in New York and Dubai, Lucy is extremely well positioned to drive business for EMS in the region from the company’s new Dubai office.

Speaking of the new role, Lucy Miller commented: “I am really excited about the opportunity to help extend the company’s service offering and deliver a truly strategic integrated marketing approach to international roadshow campaigns for clients from around the world.”

In the last five years EMS has consistently delivered successful major roadshow campaigns across the UAE, Bahrain, Kuwait, Qatar, Oman, Saudi Arabia and Jordan for clients including Ciena, Cisco, HP and DHL.

EMS specialise in creating completely immersive and experiential roadshow trucks that have a proven track record of increasing conversions and brand awareness, and have seen international business quickly embrace the concept. By initiating roadshow truck tours that enable businesses to target their customers on their doorstep EMS have witnessed increasing demand from agencies as well as corporates looking to take their customer and staff experience to the next level.

EMS Chief Executive Keith Austin commented, “We are very excited to be welcoming Lucy to our team. Her wealth of knowledge and experience will be an invaluable asset to the company and we are excited to have her join at such a key time for the region.

With the announcement of Expo 2020, the developments in world-leading infrastructure, and the location of the city itself on the world map, Dubai is the go to place for many of our global customers and whilst we’re not new to the region, we know from our clients that there is huge potential to grow our service here. This appointment is a critical step in supporting our ambitious development strategy both regionally and globally.”

Event Marketing Solutions create bespoke roadshow campaigns for brands who not only want to promote their products and services, but create immersive experiences for their demographic. Able to operate in extreme temperatures and equipped with the latest high tech satellite communication systems, an EMS roadshow truck is the perfect solution for companies in need of mobile experiential marketing platforms.

Take advantage of over a decade of experience and see why clients within the Middle East, UAE, Bahrain, Kuwait, Qatar, Oman, Saudi Arabia and Jordan choose EMS time and time again to create their roadshow campaigns.

Please visit www.eventms.ae, email information@eventms.ae or call +971 4 3621122.

Contact Information

Kate Price

Marketing Manager

Event Marketing Solutions

Contact via E-mail