Macy’s “Shop For A Cause” Campaign Raises $3.4 Million

Macy’s announced today that it has raised $3.4 million for the March of Dimes and various charitable organizations across the country as a result of the generous participation of customers nationwide in its 2014 Shop For A Cause event.

Now in its ninth year, Shop For A Cause is a unique, one-day-only shopping event created to support local and national charities’ fundraising efforts. Macy’s designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy’s stores and on macys.com.

“Macy’s Shop For A Cause program presents a meaningful way for our customers and associates to give back,” said Martine Reardon, Macy’s chief marketing officer. “Thanks to everyone who supports this program nationwide, we are proud to announce that $3.4 million was raised as a result of this year’s efforts.”

This year, more than 5,000 local charities signed up to participate. By purchasing $5 Shop For A Cause savings passes from these organizations, customers supported their favorite local causes and received 25 percent off on regular, sale and clearance merchandise, as well as 10 percent off electrics, electronics, watches, furniture, mattresses and area rugs, all day Saturday, Aug. 23.

For more information about Macy’s Shop For A Cause, visit macys.com/shopforacause.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores - including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California - are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.

About March of Dimes
The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.

For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. To participate in our annual signature fundraising event, visit marchforbabies.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.