Cartoon Network Earns Double-Digit Prime Time, Total Day Gains Among Kids 6-11

August 22, 2006 - Cartoon Network charted strong prime time and total day ratings and delivery gains among all targeted kid demos last week vs. the same 2005 time period, including impressive double-digit growth among kids 6-11, according to preliminary data from Nielsen Media Research. Weeknight and weekend prime time programming proved particularly powerful as original comedy series The Grim Adventures of Billy & Mandy (M-Th, 8 p.m.), Ed, Edd n Eddy (M-Th, 8:30 p.m.), and Camp Lazlo (M-Th, 9 p.m.), and action-adventure acquisitions Pokémon Chronicles (Sat, 7-8 p.m.), Naruto (Sat, 8:30-9:30 p.m.) and Xiaolin Showdown (M-Th, 9:30 p.m.) each earned across-the-board increases among the network’s kids and tweens audiences.

Additionally, the network’s summer-long strategy of presenting brand new episodes of its original series every Monday-Saturday night at 7 p.m. has scored powerful growth among all kids demos vs. the same week last year.

Highlights of Cartoon Network’s performance vs. the same 2005 time period include the following:

PRIME TIME (Mon.-Thurs. 8-10:30 p.m., Fri.-Sat. 8-11 p.m., Sun. 8-10 p.m.) vs. the same time period last year

* -- Kids 6-11 delivery (731,000) advanced by 18% and ratings (3.0) by 20%
* -- Kids 2-11 delivery (979,000) grew by 7% and ratings (2.4) by 4%
* -- Tweens 9-14 delivery (480,000) and ratings (2.0) both jumped by 11%


TOTAL DAY (Mon.-Thurs. 6 a.m.-10:30 p.m., Fri. 6 a.m.-6 a.m., Sat. 6 a.m.-11 p.m., Sun. 6 a.m.-10 p.m.) vs. the same time period last year

* -- Kids 6-11 delivery (562,000) expanded by 11%, and ratings (2.3) by 10%
* -- Kids 2-11 delivery (823,000) and ratings (2.1) both increased by 5%
* -- Tweens 9-14 delivery (378,000) improved by 8% and ratings (1.5) by 7%


Cartoon Network new episode premieres at 7 p.m., Aug. 14-20, vs. the same time period last year

* -- Kids 6-11 delivery (664,000) increased by 30% and ratings (2.7) by 29%
* -- Kids 2-11 delivery (963,000) and ratings (2.4) both expanded by 14%
* -- Tweens 9-14 delivery (428,000) improved by 43% and ratings (1.7) by 42%


Cartoon Network (CartoonNetwork.com), currently seen in more than 89 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 8/14/06-8/20/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

Contact Information

James Anderson

Turner Broadcasting System, Inc.

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