Exhibit Surveys CEO Panelist at CEMA Summit 2014
Beyond the Measurement Piece - How to Structure and Tackle Big Data and Make it Work for You
Beyond the Measurement Piece - How to Structure and Tackle Big Data and Make it Work for You
RED BANK, NJ – July 11, 2014 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that Jonathon “Skip” Cox, CEO and president, will participate in an educational panel discussion at the Corporate Event Marketing Association (CEMA) Summit 2014, taking place in July 13 – 15 at the Hilton La Jolla Torrey Pines, La Jolla, CA.
CEMA Summit is the premier peer-to-peer annual event for leading event marketers and agency executives across industries to engage in keynote presentations and interactive panel discussions, addressing today’s ever-changing marketing mix.
Topic: Beyond the Measurement Piece - How to Structure and Tackle Big Data and Make it Work for You
When: July 15, 2014
Panelists: Jonathon “Skip” Cox, CEO and president, Exhibit Surveys, Inc.; Art Borrego, CEO, AllianceTech; Ann Marie Cerise, global senior strategy portfolio manager, Philips Healthcare
Description: By using measurement technologies, we can now identify attendee preferences and behaviors, and draw solid conclusions about an event’s effectiveness. In this session, you’ll learn to combine the most relevant types of measurement technologies to obtain the most valuable data. But that is certainly not the stopping point for this session. In this panel discussion, we will go beyond the measurement piece and delve into how leading corporations are analyzing and using big data to strategically plan for more profitable and successful future events.
- What measurement technologies provide the most valuable data
- The best way to analyze, consume and present this data
- How to qualitatively and quantitatively make the most effective decisions using this information
For more Information:
CEMA Summit 2014
CEMA Online: Corporate Event Marketing Association
About Exhibit Surveys, Inc.
Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years. The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, join our LinkedIn Exhibitors Group or LinkedIn Show Organizers Group, visit www.exhibitsurveys.com or call 1.800.224.3170 . To download free white papers, go to www.exhibitsurveys.com/whitepapers.
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners
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