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Pax8 Announces New Online Assets to Support Channel Sales and Marketing of Cloud Services

Lone Tree, Colorado, USA – WEBWIRE

Pax8, a cloud commerce marketplace, has launched two new online assets that will enable its IT channel partners to easily promote and sell industry-leading cloud products through their websites. The launch of the online sales and marketing tools is part of the ongoing Pax8 effort to help its partners’ practices to become cloud enabled in order to better serve the needs of their customers.

The initial web-based asset enables Pax8 channel partners to help their customers learn more about each product in the Pax8 cloud solutions portfolio by simply adding a link to their websites that directs visitors to a public-facing Pax8 virtual tradeshow booth. Once logged into the virtual booth at, a visitor can find information on cloud products from top vendors like Symantec, SilverSky, Infrascale, and InterCall, and access an extensive library of product data sheets. In addition, visitors will be able to view live and on-demand webinars on the site within a dedicated virtual conference hall. 

“We wanted to help our partners to quickly incorporate Pax8 cloud offerings on their websites in order for them to market to their customers,” said Steve McCutcheon, Pax8 Chief Marketing Officer. “While we already provide our partners with a wealth of materials like web copy, images, and logos that they can use on their websites, we wanted to take the next step and provide an informative site that partners could begin using on day one of their relationship with Pax8.”

The booth is the public-facing component of the new Pax8 Virtual Partner Resource Center (VPRC), a private partner portal that enables Pax8 partners to access sales, marketing, and cloud enablement materials from each Pax8 vendor.

The VPRC, which is built on the InterCall Virtual Event Center platform and available on a 24/7/365 basis, is designed as a virtual trade show, with virtual booths dedicated to each Pax8 vendor. The public-facing Pax8 booth and each VPRC vendor booth are “manned” during standard business hours, allowing visitors to chat in real time with representatives from Pax8 or its vendors.

In addition to the VPRC, Pax8 is also providing a way for channel partners to quickly integrate online store capabilities into their websites for sales of Pax8 cloud solutions and other products or services in the partner’s portfolio. Each Pax8 channel partner can configure its own unique product catalog in the Pax8 Command Console, and expose a public-facing version of the catalog to its customers by simply adding a small amount of code to its website. Visitors to a Pax8 partner’s website will be able to initiate orders, and in many cases, self-provision their services in a matter of minutes. 

“Creating an online store can be a costly and complex undertaking, and many of our partners simply don’t have the internal resources for such an undertaking,” said Klaus Dimmler, Pax8 Chief Technical Officer. “We have made the process simple enough that a partner could have sophisticated online store capabilities up and running on its site in less than a day.”

The new online assets are the latest innovations added to the award-winning Pax8 Partner Program. In addition to providing the channel with industry-leading cloud products for resale, Pax8 supports its channel partners with unique programs such as on-demand sales and marketing, and cloud-enablement training programs.

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About Pax8

Pax8 is a cloud commerce marketplace focused on the delivery of cloud-based solutions to a global network of channel partners and their customers. Pax8 is leading the transformation of its partners’ businesses to becoming cloud-centric by efficiently delivering aggregated cloud services through its proprietary marketplace technology platform, the Pax8 Command Console, and accelerating new client growth through its proven, collaborative customer acquisition programs. The comprehensive Pax8 approach is built specifically to help partners adapt their businesses to meet the unique demands of cloud sales and support. Learn more at


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