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Movea Leads New ASIMUT Project in Partnership with Tronics, EASII-IC and CEA to Deliver Accurate Pedestrian Navigation Without GPS

Supported by French innovation cluster, Minalogic, the initiative will develop innovative positioning capability and devices

Grenoble, France – WEBWIRE

Grenoble, France – April 10, 2014 – Movea, the leader in embedded software for motion processing and data fusion, today announced the kick-off of the development of the ASIMUT (Advanced and Smart Inertial Measurement Unit) platform. This $8.5 million initiative will make it possible to precisely measure the location and movements of people inside buildings or in other areas even where GPS is not available.

With the ASIMUT platform, important activities such as ensuring lone worker safety inside a building or tracking firefighters, police and security workers during an emergency situation will be more predictable and accurate. The platform also will enable a true augmented reality experience in places like museums and shopping malls.

Four industry players bring together their complementary and leading expertise to the effort, which will be brought to life by a wearable device enhanced with high-performing sensors and advanced data fusion algorithms connected to a smartphone via Bluetooth.

• Movea, the project leader, will contribute its advanced motion processing technology that provides power efficient, accurate and robust location information with minimal use of a building’s location-based technology and equipment.
• Tronics will design and manufacture the compact and high-precision gyroscopes and accelerometers. These developments will benefit from Tronics’ experience in high performance inertial products, such as the Gypro2300.
• EASII IC will build the industrial prototypes for the wearable device, from specification to mechatronics production. The company’s strong competence in system integration and mechanical assembly will be significant contributors to the final product performance.
• CEA, the French research center represented by the LETI and LIST institutes, contributes innovative algorithms for location intelligence based on its expertise in sensor data processing techniques.

The three-year project is expected to bring strong economic and industrial impact, enabling advanced location-based services in the enterprise and consumer markets. First demos are expected in mid-2015.

About Movea

Movea is the leading provider of data fusion and motion processing firmware, software, and IP for the consumer electronics industry. Thriving on its portfolio of more than 500 patents, Movea turns sensor data into meaningful personal information, decoding and analyzing sensor signals using ultra-low power, high performance algorithms and data hub technology. Our expertise enables customers and partners to unlock the 1 trillion sensors opportunity into 1 million smart applications for mobile, sports and interactive TV while reducing the risk, cost, and time-to-market for delivering compelling new features that differentiate their products and deliver more end-user value.

Movea has a global presence with headquarters in Grenoble, France, subsidiaries in the U.S. in Silicon Valley, California, and Seoul, South Korea, as well as technology and manufacturing partners and distributors around the world. For more information visit or follow us on Twitter at @MoveaDataFusion.

About Tronics

Tronics is an international full-service MEMS manufacturer with wafer fabs in Europe and the USA, offering one of the broadest portfolios of MEMS processes in the industry. Fast prototype turnaround, high volume manufacturing, comprehensive test and packaging capabilities – Tronics delivers MEMS, from tested wafers to integrated custom components. Tronics engineering support includes electronic interface development, assembly and custom packaging. Tronics is “much more than a MEMS foundry” in the sense that it offers the full service spectrum required for successful transformation of OEM concepts into reliable MEMS products, such as sensors - Accelerometers, Gyros, Pressure sensors - and actuators like pumps, switches or mirrors. For more information, please visit

About EASii IC

EASii IC is a company specialized in electronics, microelectronics and industrial software. With 140 people, we build integrated circuits, SOCs, software and hardware systems for applications such as mobile phones, consumer electronics, connectivity, entertainment, medical, automotive, security, Aeronautic & Defense.

You can also visit our website at

About CEA

By creating innovation and transferring it to industry, Leti is the bridge between basic research and production of micro- and nanotechnologies that improve the lives of people around the world. Backed by its portfolio of 2,200 patents, Leti partners with large industrials, SMEs and startups to tailor advanced solutions that strengthen their competitive positions. It has launched more than 50 startups. Its 8,000m² of new-generation cleanroom space feature 200mm and 300mm wafer processing of micro and nano solutions for applications ranging from space to smart devices. Leti’s staff of more than 1,700 includes 200 assignees from partner companies. The CEA LIST Institute focuses its research activities on developing innovative technologies for smart and complex systems. Its R&D programmes, with potentially major economic and social implications, centre on interactive systems (ambient intelligence), embedded systems (architecture, software and systems engineering), sensors and signal processing (industrial control systems, health, security and metrology). For more information, please visit and

Press contact
Eva Pagneux
Communications Manager, Movea

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