History’s Great Thinkers, A Profitable Small Business—And Cats?

WEBWIRE – Sunday, March 30, 2014

PARK CITY, UTAH, USA - Pithy. Provocative. Profitable. It’s amazing what a business owner can learn from The Cat. It’s all explained between the pages of Be The Cat: A Marketing Book With Claws, written by small-business marketing consultant Blaine Parker. Be The Cat is presently available as a free Kindle download at Amazon: http://tinyurl.com/mluddbe. (No Kindle? The free Kindle app allows one to read Kindle books on almost any tablet, phone or computer.)

Be The Cat says that cat haters are welcome. It’s not necessary that one be a cat owner. But embracing The Cat can be powerful and liberating. Many of history’s great thinkers have talked about The Cat. This book shows how their thinking runs parallell to a wealth of deceptively simple business insight, illustrated by real life success stories.

For instance, Leonardo DaVinci proclaimed that “The smallest feline is a masterpiece.” So, too is the smallest business when it is well branded. T.S. Elliot recognized that “The Naming Of Cats is a difficult matter.” The naming of a business is equally difficult—and the author has named several. Hemingway declared that “The cat has absolute emotional honesty.” A well-run business also has emotionally honest and authentic marketing—or it’s much harder to survive.

Besides pointing to some of history’s great thinkers, Be The Cat calls upon national and international brand examples as diverse as Ferrari, Motel 6 and Apple Computer. There are also stories of small, local businesses most people have never heard of. Ultimately, Be The Cat shows how potent “cat think” can be applied to one’s business for fun and profit. (Yes, fun. Besides being profitable, work should be enjoyable. Who wants to work someplace that sucks?)

There is a short video about the book that says almost nothing of value at http://youtu.be/1Y835th1E_Q

Author Blaine Parker is a small-business marketing consultant and the co-author of Billion-Dollar Branding along with his wife and business partner, The Fabulous Honey Parker. With a combined 40+ years in advertising, the pair has spent the last 5 years running Slow Burn Marketing LLC from a mountaintop outside Park City, Utah. With entrepreneur clients in locations as far flung as New Hampshire and the Philippines, they work with small businesses looking to apply big-brand thinking to their marketing.