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The AWARE Investor: Will Grow Your Wealth, Create Confidence, and Transform Your Financial Life Forever

Lantana – WEBWIRE

The AWARE Investor” will grow your wealth with time-tested wisdom that never fails. Author Damon Lane shares the 5 powerful investing principles learned and applied over 28 years counseling thousands of people just like you to become successful investors. You will learn why the traditional investing methods of Wall Street keep failing investors and how you can apply easy-to-use strategies that will create confidence for growing your wealth and change your financial life forever.  Damon lays out his own A.W.A.R.E. guidelines so that anyone could follow and be a more successful investor.  The book will be free and available for download on Amazon for 5 days 2/8/2014– 2/12/2014) at: Here’s what some of the reviewers have said:
“This book reveals five investing principles that can’t be ignored if you want to become a confident, successful investor. I learned that successful investing can come easily when you abandon the traditional investing model that’s broken and backwards. For the first time in my life I feel like I really understand what I should invest in and why. I would highly recommend this book to anyone who wants to develop a high performing portfolio, no matter the current economy’s direction.” – Par Yang
“Even though a friend urged me to read this book, I was reluctant to do so. I tend to shy away from those and that which destroy in the name of profit. However, I was pleasantly surprised. This work is not a get-rich-quick scheme, nor a doomsday-is-coming-so-do-this tale. The author, Damon Lane, candidly discusses the behavior of Wall Street and financial advisors that led to the current economic situation---a situation that has and continues to harm many working-class families and individuals. The author, also, includes comments about how the financial industry brought this entire planet to its knees and how many, many persons lost the money they had set-aside for retirement. The author discusses how the financial industry is and how it could be. He offers hope and a way to bypass the lies and deceit of this industry. “Lies and deceit” are my words, not the author’s. He proposes that all of us complete his Life Design Process and use his A.W.A.R.E principles before we invest. Both of these are doable. His directions are clear and understandable. The author stresses that investors must understand what they value and enjoy, have a life plan that includes a clear picture of their future and that they have an understanding of the thing they are investing in. Among his many definitions is the explanation of the difference between speculation and investment. I especially liked the author telling investors to “reject the insanity; stop listening to the media and the talking heads”. This book is worth buying, reading and following. I placed it in my reference library. Often, all of us need support when we go on red alert about something the so-called experts are telling us to do. The book gives that support.” – Barbra L.
For More Information: For more questions or to schedule an interview about this press release please contact Steve Fata, Editor, at 626-765-6001 or email
About The Author: Damon Lane, ChFC, IAR is the founder of Lane Financial Management, Inc. dba Awareness Investing, a Registered Investment Advisory Firm located in Colorado Springs, Colorado. Damon began his career in the financial services industry in 1983 and since has transformed hundreds of lives to financial freedom and security. He authored his first book for investors entitled Wealth with Safety, published in 1998.  He believes “financial coaching” is the best method for helping clients achieve their goals and regularly holds workshops, teaching and educating the investing public about how to apply wisdom in building a life and financial portfolio using his LifeDesign Portfolios™ system.


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