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‘To Increase Spending You Must Reward Spending’ – New Tech Venture Debuts Loyalty Automation Tools To Boost SMB Sales

In response to business concerns, SMB loyalty solutions developer Firefly Rewards, releases loyalty marketing automation technology to reward customer spending and boost overall consumer purchasing


The #1 rule of SMB loyalty - to increase spending, you must reward spending!

Firefly Rewards LLC has moved out of stealth beta with the release of new loyalty marketing automation tools, which will reinvigorate small businesses, enable SMBs to effectively reward big spenders and drive incremental sales in 2014. Firefly Rewards is a low friction, high value loyalty solution that makes adoption easy.

Just like private-label corporate loyalty programs, small business owners can now very easily:

  1. Create Bonus and Double Points promotions
  2. Communicate with customers nearing their next reward
  3. Proactively reach out to big spenders at risk of defecting to competitors
  4. Segment their database into buying groups using keywords

These new tools allow SMBs to design, launch and control real-time email and text marketing campaigns which motivate consumers to spend more often and develop increased engagement.

Firefly Rewards white-label system operates on a simple premise – “consumers spend to a pre-set threshold and earn an online rewards certificate which can be redeemed on any new spend”. Certificate redemptions run as high as 80%, with each redemption driving a new purchase.

System enhancements are in response to business concerns that many loyalty providers do not deliver a boost in sales. Walter Dubowec, Firefly Rewards’ Chief Loyalty Officer said, “Many companies are falling short on their promise of increased revenues because often, they reward the wrong behavior.”

Read Clarke, CEO, Firefly Rewards agrees. “The #1 goal of a loyalty program is to increase spending.” Clarke continued, “So why do some programs reward everything but spending? Instead they reward check-ins, Facebook ‘likes’ and game play – yet do not provide meaningful incentives for customer spending. It makes no sense.”

Dubowec believes, “If you want to increase spending, you must provide rewards tied to the amount your customers spend. Most loyalty programs miss the mark. They don’t track and reward transactional activity.”

Big spenders are a key driver of SMB profits. A Colorado analytics firm discovered “19% of customers delivered 78% of business profits.” Which is why the new suite of Firefly Rewards loyalty automation tools were designed to easily identify, segment and reward VIP customers with a clear focus on driving new transactions.

Clarke adds, “Facebook ‘likes’ are nice, but what small business owners tell us they really need, are more loyal big spenders.”

Firefly Rewards LLC, launched in July, 2013. More info:

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 Firefly Rewards
 SMB Marketing
 Loyalty Programs
 Marketing Automation
 Loyalty Marketing

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