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Exhibit Surveys’ Algarin Earns CTSM

First Employee to Achieve CTSM Certification

Alissa Algarin, senior project manager
Alissa Algarin, senior project manager

“Even though the management of trade shows isn’t part of Alissa’s normal role in the industry, we loved her spirit and were impressed with how she jumped right in to learn that side of the industry an

RED BANK, NJ – January 20, 2014 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Alissa Algarin, senior project manager, has earned her CTSM (Certified Trade Show Marketer) certification. 
Algarin will celebrate with other CTSM recipients at the CTSM New Graduate Awards Banquet and Ceremony during EXHIBITOR2014 in March.
“Alissa is the first Exhibit Surveys employee to be certified in any of the available programs,” said Jonathan “Skip” Cox, CEO and president, Exhibit Surveys Inc.  “CTSM certification is rigorous, and Alissa worked very hard to attain this considerable accomplishment. On behalf of the entire Exhibit Surveys team, I offer our heartiest congratulations.”
“Even though the management of trade shows isn’t part of Alissa’s normal role in the industry, we loved her spirit and were impressed with how she jumped right in to learn that side of the industry and did it,” commented Jan Nelson, CTSM, executive director, EXHIBITOR.
“Earning my CTSM provided a broad yet in-depth understanding of trade show marketing,” commented Algarin. “From the strategic level to the intricacies of the logistics, this program covered it all. This provides me with greater insight regarding the challenges and issues that arise for measuring the results and impacts of trade shows, conferences, and events, and will allow me to provide greater insights to Exhibit Surveys’ clients.”
CTSM (Certified Trade Show Marketer) is the only university-affiliated professional certification program in the exhibit marketing industry. First and foremost the CTSM program trains candidates in trade show and event marketing. Candidates are required to complete a curriculum of 28 sessions which equals 42 hours of classroom study. These sessions are offered at EXHIBITOR2014 and EXHIBITORFastTrak conferences, and online through EXHIBITOR eTrak. Candidates also complete a three-hour comprehensive exam which tests them on the basic knowledge skills required of trade show marketers.  A candidate portfolio is also required to demonstrate application of the skills required for the exhibit or event marketing professional. Upon completion, candidates earn 4 CEUs through its university affiliate, Northern Illinois University Outreach.

About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry.  The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.  Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit or call 1.800.224.3170 . To download a free white paper, “Beyond ROI and ROO:  Using Measurement to Enhance Decisions and Improve Exhibit Results,” go to

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered

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 trade show ROI
 Alissa Algarin
 Exhibit Surveys Inc.
 Skip Cox

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