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Action Gaming Engages Traffic Generation for Social App

Gibraltar – WEBWIRE

Action Gaming contracts Traffic Generation to integrate its proprietary convergence platform - the Hub - across online and social products. Traffic Generation will deliver consolidated reporting, cross-platform analytics and social marketing services for the app.

Leading casino game designers, Action Gaming, launched free-play online gaming site in 2004, which quickly established itself as the top web destination for practice play video poker. Its games include popular single-hand games like Jacks or Better and Double Double Bonus Poker, as well as multi-hand favorites like Triple Play Poker, Super Times Pay Poker and Spin Poker, available online and on Facebook.

CEO for Traffic Generation Andy Caras-Altas said, “Action Gaming is at the forefront of the free-play Video Poker market, so we are extremely excited to be integrating the Hub with its online and social products. The Hub will deliver a single customer view across the two platforms, enabling Action Gaming to effectively engage with its customers, as well as identify and capitalize on valuable cross-marketing opportunities.”

In addition to the Hub’s powerful segmented reporting and analytics,Traffic Generation will also provide Action Gaming with a range of professional social gaming services, including; game optimization, viral marketing, VIP and community management, designed to optimize the player experience, increase engagement rates and directly drive revenue within the Social app.

Mike Fields Executive Vice President for Action Gaming said, “We are confident that Traffic Generation’s range of player insight, cross-reporting and social technology and services will enable us to quickly establish social as the leading application for free-play video poker on Facebook.”

Traffic Generation is at the heart of gaming convergence, providing data analytics and marketing technology and services to clients spanning the social, online and land-based casino sectors.

Traffic Generation’s unique convergence platform, The Hub, consolidates raw customer data from multiple verticals to provide a valuable single player view. Its detailed reporting and powerful marketing systems empower gaming companies to implement effective player engagement, retention and development strategies to increase business-wide monetization rates.

To find out more about The Hub, please visit

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 Gaming convergence
 Gaming analytics
 Social games
 Social casino
 Casino convergence

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